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Factors Influencing Organizational Behavior in Marketing Firms: A Systematic Review

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Management, Tourism and Smart Technologies (ICMTT 2023)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 773))

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Abstract

Organizational behavior has become a trending topic because of its relationship with the efficient management of employee behaviors for the optimization of internal activities in a company. Nowadays, employees are considered stakeholders of interest that influence at a structural level, as well as in decision making and strategy development. The objective of this review is to determine the factors that influence organizational behavior in marketing companies between 2012 and 2022. The information gathering method known as empirical literature search was used in this research. On the other hand, the databases used were Dialnet, Scopus, Scielo, Redalyc, among others; managing to collect a total of 30 articles. Another key point for the elaboration of this research is the countries from which most of the scientific articles were collected; among them: Ecuador followed by Mexico and Colombia. In the methodological approach, the one that covered the largest amount was quantitative. Likewise, it is concluded that the factors that influence organizational behavior involve issues corresponding to labor expectations, implementation of innovation schemes, alignment of business objectives, which causes an environment of productivity and appropriate organizational welfare.

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Author information

Authors and Affiliations

  1. Business Faculty, Universidad Privada del Norte, Lima, Peru

    Enrique Arellanos-Huaylinos & Gisela Fernandez-Hurtado

  2. Reserch and Innovation Department, Universidad Privada del Norte, Lima, Peru

    Franklin Cordova-Buiza

  3. Faculty of Business Sciences, Universidad Continental, Huancayo, Peru

    Franklin Cordova-Buiza

Authors
  1. Enrique Arellanos-Huaylinos
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  2. Gisela Fernandez-Hurtado
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  3. Franklin Cordova-Buiza
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Corresponding author

Correspondence to Franklin Cordova-Buiza .

Editor information

Editors and Affiliations

  1. Universidad Distrital Francisco José de Caldas, Bogota, Colombia

    Carlos Montenegro

  2. ISEG, Universidade de Lisboa, Lisbon, Portugal

    Álvaro Rocha

  3. Departamento de Informática, University of Oviedo, Oviedo, Spain

    Juan Manuel Cueva Lovelle

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Arellanos-Huaylinos, E., Fernandez-Hurtado, G., Cordova-Buiza, F. (2024). Factors Influencing Organizational Behavior in Marketing Firms: A Systematic Review. In: Montenegro, C., Rocha, Á., Cueva Lovelle, J.M. (eds) Management, Tourism and Smart Technologies. ICMTT 2023. Lecture Notes in Networks and Systems, vol 773. Springer, Cham. https://doi.org/10.1007/978-3-031-44131-8_39

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