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Creating Shared Value and Social Innovation: Cases of Success From South American Entrepreneurial Ventures

Creating Shared Value and Social Innovation: Cases of Success From South American Entrepreneurial Ventures

Katherina Kuschel, Manuel Méndez Pinzón
Copyright: © 2022 |Pages: 15
ISBN13: 9781668445037|ISBN10: 1668445034|EISBN13: 9781668445044
DOI: 10.4018/978-1-6684-4503-7.ch045
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MLA

Kuschel, Katherina, and Manuel Méndez Pinzón. "Creating Shared Value and Social Innovation: Cases of Success From South American Entrepreneurial Ventures." Research Anthology on Business Continuity and Navigating Times of Crisis, edited by Information Resources Management Association, IGI Global, 2022, pp. 909-923. https://doi.org/10.4018/978-1-6684-4503-7.ch045

APA

Kuschel, K. & Méndez Pinzón, M. (2022). Creating Shared Value and Social Innovation: Cases of Success From South American Entrepreneurial Ventures. In I. Management Association (Ed.), Research Anthology on Business Continuity and Navigating Times of Crisis (pp. 909-923). IGI Global. https://doi.org/10.4018/978-1-6684-4503-7.ch045

Chicago

Kuschel, Katherina, and Manuel Méndez Pinzón. "Creating Shared Value and Social Innovation: Cases of Success From South American Entrepreneurial Ventures." In Research Anthology on Business Continuity and Navigating Times of Crisis, edited by Information Resources Management Association, 909-923. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4503-7.ch045

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Abstract

This multiple case study of nine entrepreneurial ventures with social emphasis operating in Colombia, Peru, and Chile identifies vital elements that make these firms impactful in three dimensions: economic, environmental, and social. The results found that the founder's proximity to the social/ecological problem is a trigger to start up a business. The “purpose” is a motivational factor to both start up a business and keep the business during hard times, such as the COVID-19 pandemic. The purpose is the fuel, but it does not guarantee the success of the company. The value proposition is the critical factor for success. These companies are continually re-inventing and changing their value proposition while keeping the purpose of the organization as a keystone. The authors shed light on a model for social entrepreneurship in South America.

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