Imagen corporativa y fidelización del nivel primaria de una institución educativa de Chilca, 2022

Martin Camacho-Cuya; Brian Meneses-Claudio; Gustavo Zarate-Ruiz

doi:10.56294/sctconf2023480

Original

Published: 2023-10-10

DOI: https://doi.org/10.56294/sctconf2023480

Corporate image and loyalty at the primary level of an educational institution in Chilca, 2022

Abstract

The objective of this study was to determine the relationship between the corporate image and the loyalty of the parents of the Virgen de la Candelaria Private Educational Institution at the primary level, Chilca, 2022. A basic type methodology was used, with a quantitative approach - correlational, non-experimental design. A sample of 100 parents from the private educational institution Virgen de la Candelaria Chilca was used. It was had as results that, there is a 79 % that qualified as a medium level with respect to the corporate image of the institution, also, there is an 83 % of a medium level on customer loyalty. It was concluded that there is a significant relationship between the corporate image with the loyalty of the primary level of an Educational Institution of Chilca, 2022.

Keywords:

Satisfaction,

Corporate Image,

Loyalty,

How to Cite

Camacho-Cuya M, Meneses-Claudio B, Zarate-Ruiz G. Corporate image and loyalty at the primary level of an educational institution in Chilca, 2022. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2023 Oct. 10 [cited 2024 May 18];2:480. Available from: https://conferencias.saludcyt.ar/index.php/sctconf/article/view/480

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The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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IV Jornadas de Fundamentos y Aplicaciones de la Interdisciplina (JFAI2023)

Vol. 2 (2023)

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