Washington - Geneva, September 26, 2001.
FRANKFURT UNVEILING OF "HOW TO"
COMMERCIALLY IMPLEMENT DOI
Frankfurt Book Fair (October 10, 2001 9:30-12:00PM Europa Room, Hall 4.0)
Three official DOI Registration Agencies will demonstrate "How To":
- register for a DOI Prefix and apply DOIs to content
- make every hyperlink a sales opportunity
- track usage of electronic content
- protect copyright using DOI with DRM technologies
- use DOIs to combine text, images and audio for ebooks
- cross-link content on the Internet
- link to copies of publications on different servers
- point to different formats of a publication
- point to services associated with publications
DOI Registration Agencies-CrossRef (USA), Content Directions (USA) and Enpia Systems
(Korea) will unveil services that enable publishers to commercially exploit digital
intellectual property in a legal, controllable, and easy to manage way.
The demonstrations will focus on practical implementation. It is highly
recommended that key executive personnel from business, sales and marketing
departments attend at least relevant portions of this demonstration to learn how
to "Get Started" and to obtain an Information Kit with pertinent basic DOI information.
(FRANKFURT DEMONSTRATION SCHEDULE)
Publishers can now use a DOI to control, trade and sell their content
electronically while protecting copyright. The DOI is a tool for digital
commerce of content and has widening acceptance by the music, broadcast
and film industries along with interest from online news and sports media
Sharing information with partners in a value chain is essential to do business, but ownership
of information, and location of electronic files,
rights and related resources change frequently. Analogous to a bar code
that identifies an object, a DOI permanently identifies a piece of intellectual
property so it can be traded and sold independent from its physical location or URL address.
Profiting from digital content is risky business without a DOI. The DOI
puts you in control of your content. You release a DOI to your partners,
not the content. When you make a change to the content, immediately
everyone everywhere accesses only the updated information. And when you
decide to change third party service providers or upgrade your internal systems,
you can afford to do so, because all related resources, from the ISBN to the latest
review, are accessible via the DOIs.
10-10:30AM - DOIs and Journal Publishing
CROSSREF, a non profit organization, currently services 81 leading
journal publishers with over 3.4 million DOIs. CrossRef issues prefixes,
registers DOIs and associated metadata and assists publishers to establish
links to copies of articles on different servers, point to different formats
for an article, make connections between articles, and provide pointers to
services associated with an article. Any publisher of primary research
material can become a member of CrossRef. Affiliate access to a database of
journal metadata and associated DOIs is also available to libraries,
secondary publishers, aggregators, and researchers in the digital library arena.
Contact: Amy Brand, email@example.com.
10:30-11:00AM - DOIs and Book Publishing
CONTENT DIRECTIONS (CDI) implements the DOI across all sectors of publishing,
issues prefixes, registers DOIs and associated metadata and develops applications
that support tracking, distribution, copyright protection, and e-commerce. CDI also
supports service vendors implementing the DOI to reduce costs and improve operations
throughout the entire life cycle of content production, management, syndication,
distribution, sale, royalty tracking, and digital rights management.
Contact: David Sidman, firstname.lastname@example.org.
11:00-11:30AM - DOIs and non-English Language Publishing
ENPIA SYSTEMS is a leading distributor of electronic content in Asia for
the systematic and efficient management of the trade and sale of digital
copyright protected content and eBooks. Enpia administers the allocation of
DOIs and effective associated DRM services, an eBook Bibliography Information
Database to provide metadata to distributors and consumers, and a search engine
and linking service to enable cross linking of content between eBooks.
Contact: Edward Ju, email@example.com.