Slide 21 of 23
It is not yet clear to the CIS community precisely how DOI will integrate with the business model which has been defined. However, we have always recognised that the CIS plan has limited its scope to a set of key deliverables. Beyond this, it has not anticipated how it should evolve to provide a complete electronic copyright management infrastructure for societies to support digital commerce.
CIS, either through CISAC or its individual society members, must now establish a working relationship with DOI. The CIS model must be extended to include the areas of business which it presently doesn’t cover; and identify transactions best suited to the application of DOI.
For example, the principle activity of rights societies is one of licensing; and yet CIS has not attempted to analyse the infrastructure requirements to conduct licensing beyond the traditional environment of physical product, analogue broadcasting and public performance. To be a success, electronic commerce will demand automated licence application and processing within unprecedented timescales. DOI could provide a critical link between a digitised creation and the data repository in which the terms and conditions of a licence may reside.