Abstract
As related by Asa Briggs1 the BBG management began to consider likely effects on themselves soon after the White Paper of May 1952 had made known the Government’s intention to introduce ‘an element of competition’ in television. ‘Our aims’ (to inform, educate and entertain) ‘cannot be fulfilled unless we retain the attention of the mass audience, as well as of important minorities.’ They would have to learn to compete.
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Notes and References
Briggs, History of Broadcasting in the United Kingdom Vol. IV p. 937 et seq.
Letter to the author 22 February 1979. See also P. Black, The Mirror in the Corner p. 46.
Briggs, History of Broadcasting in the United Kingdom Vol. IV p. 933.
See A. Smith, British Broadcasting (David & Charles, 1974) pp. 19–20.
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© 1982 Independent Broadcasting Authority and Independent Television Companies Association
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Sendall, B. (1982). The Television Bill. In: Independent Television in Britain. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05896-9_7
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