Abstract
The key to success for any attorney lies not in the mastery of law or in the serendipity of a perfect fact pattern, but in the ability to persuade. A persuasive attorney can redefine the contours of law to suit his/her needs and resurrect a flawed set of facts right before jurors’ eyes. For the past 30 years, social psychologists have studied persuasion and a host of variables that influence this process. In the spirit of the current volume, we examine the theoretical background and empirical support for two information-processing models of persuasion. We also consider how the psychological literature reviewed can help trial consultants provide more informed and effective advice to their clients when preparing for court.
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McAuliff, B.D., Ellis, L., Phillips, M. (2011). “May It Please the Court…” A Social-Cognitive Primer on Persuasion in Legal Contexts. In: Wiener, R., Bornstein, B. (eds) Handbook of Trial Consulting. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-7569-0_3
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