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A Study on Understanding of Visitor Needs in Art Museum: Based on Analysis of Visual Perception Through Eye-Tracking

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Intelligent Human Systems Integration 2020 (IHSI 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1131))

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Abstract

This study aims to examine the art museum experience of visitors in detail through eye tracking in the aspect of the visitor-centered approach, which is important in the contemporary art museum. To achieve this goal, we conducted the eye-tracking experiment and in-depth interview to grasp the interest and needs of visitors. We suggest the possibility of deriving their interests and needs by studying the gaze data (e.g. duration and the number of fixations) of the visitors in the museum.

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Acknowledgments

This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (MSIT) (No. NRF-2019R1A2C1007042) and also, supported by Institute for Information & communications Technology Promotion (IITP) grant funded by the Korea government (MSIT) (R7124-16-0004, Development of Intelligent Interaction Technology Based on Context Awareness and Human Intention Understanding). We thank the Lee Ungno Museum for supporting this research to conduct visitor studies.

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Correspondence to Ji-Hyun Lee .

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Yi, T., Chang, M., Hong, S., Kim, M., Lee, JH. (2020). A Study on Understanding of Visitor Needs in Art Museum: Based on Analysis of Visual Perception Through Eye-Tracking. In: Ahram, T., Karwowski, W., Vergnano, A., Leali, F., Taiar, R. (eds) Intelligent Human Systems Integration 2020. IHSI 2020. Advances in Intelligent Systems and Computing, vol 1131. Springer, Cham. https://doi.org/10.1007/978-3-030-39512-4_172

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