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Producer-Consumer Communication Through Digital Media: Empowering the Consumer

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Sustainable Development and Communication in Global Food Networks

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Abstract

This chapter focuses on the role of communication between food producers and consumers in global food networks. It introduces a new model of communication that draws on the active participation of food growers as information and content providers, and consumers’ virtual interaction with the producers through the spaces of the internet. The discussion is informed by data collected through the experiment introduced in Chap. 5. In this chapter, attention shifts to a group of consumers based in the UK, their engagement with the Indian farmers’ stories, and the informational value they draw from these stories. The chapter demonstrates how a dynamic producer-consumer knowledge and information exchange can drive a change in consumers’ mind-sets and lead to more meaningful consumer role in sustainable development.

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    Maria Touri

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Touri, M. (2020). Producer-Consumer Communication Through Digital Media: Empowering the Consumer. In: Sustainable Development and Communication in Global Food Networks. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-46119-5_6

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