Abstract
The purpose of this Chapter is twofold. On conceptual level it makes the reader critically aware of the many-faceted definitions and interpretations of ‚destination image‘. Being a city manager or a student of tourism and leisure does not matter. Every reader is advised to carefully choose when commissioning or conducting an empirical study on destination imges. Sometimes theoretical concepts are being broadened in scope up to a degree where they threaten to become meaningless buzzwords. On technical level the Chapter provides tools for exploiting the Web content offered in the roughly 2 billion pages of the domain characterised by one or more of the search items tourism, tourist, travel, or trip.
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Mazanec, J.A. (2010). European Tourist Cities in Connotative Google Space. In: Mazanec, J.A., Wöber, K.W. (eds) Analysing International City Tourism. Springer, Vienna. https://doi.org/10.1007/978-3-211-09416-7_11
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DOI: https://doi.org/10.1007/978-3-211-09416-7_11
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-09415-0
Online ISBN: 978-3-211-09416-7