Abstract
While a common narrative is that we are increasingly living in a “technology-mediated” world, a quick assessment of emerging digital technologies suggests that today’s standards will soon seem old-fashioned and quaint. For example, advances in circuitry, flexible displays, projection, and wearable computing promise to literally and figuratively weave technology into the fabric of our lives.
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© 2016 Academy of Marketing Science
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Kirk, C.P., Swain, S.D., Gaskin, J.E. (2016). I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_199
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DOI: https://doi.org/10.1007/978-3-319-11815-4_199
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
Online ISBN: 978-3-319-11815-4
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