Abstract
When making food choices, consumers sometimes decide between simultaneously presented options, such as when choosing from items in a self-serve display case at a convenience store or coffee shop (i.e., Starbucks). However, in many instances, consumers choose from sequentially presented items, such as when navigating up and down the aisles of a supermarket or when progressing through the food line at a cafeteria/buffet. As these examples suggest, it is not only common for consumers to choose between sequentially presented food options, it is also practically relevant (Biswas et al. 2014; Biswas et al. 2010; O’Brien and Ellsworth 2012).
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© 2016 Academy of Marketing Science
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Biswas, D., Szocs, C., Inman, J.J. (2016). Making Choices for a Sequence of Healthy and Unhealthy Options. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_55
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DOI: https://doi.org/10.1007/978-3-319-11815-4_55
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
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