Abstract
This study extends outshopping knowledge from North America to Europe. Outshoppers and non-outshoppers in a Finnish town are compared in terms of socioeconomic and demographic characteristics, importance of shopping area choice attributes, perceptions of the local trading area, and purchase localities of products. Implications are drawn and comparisons of results are made to general findings from North America.
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Riecken, G., Yavas, U., Haahti, A. (2015). Aspects of Outshopping: Insights from a European Country. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_36
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DOI: https://doi.org/10.1007/978-3-319-17055-8_36
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