Abstract
I report results from an experiment on the relationship between visual website complexity and users’ mental workload. Applying a pupillary based workload assessment as a NeuroIS methodology, I found indications that a balanced level of navigation complexity, i.e., the number of (sub)menus, in combination with a balanced level of information complexity, is the best choice from a user’s mental workload perspective.
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Acknowledgements
I would like to thank Christiane Lange for laboratory assistance and the reviewers, who provided very helpful comments on the refinement of the paper. This research is funded by the German Federal Ministry of Education and Research (03FH055PX2).
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Buettner, R. (2017). The Relationship Between Visual Website Complexity and a User’s Mental Workload: A NeuroIS Perspective. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 16. Springer, Cham. https://doi.org/10.1007/978-3-319-41402-7_14
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DOI: https://doi.org/10.1007/978-3-319-41402-7_14
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