Skip to main content

Part of the book series: Studies in Big Data ((SBD,volume 30))

Abstract

Now days the way of expressing opinions on certain products that people purchase and the services that they receive in the various industries has been transformed considerably because of World Wide Web. Social Networking sites fascinate people to post feedbacks and reviews online on blogs, Internet forums, review portals and much more. These opinions play a very important role for customers and product manufacturers as they tend to give better knowledge of buying and selling by setting positive and negative comments on products and other information which can improve their decision making policies. Mining of such opinions have focused the researchers to pay a keen intention in developing such a system which can not only collect useful and relevant reviews online in a ranked manner and also produce an effective summary of such reviews collected on different products according to their respective domains. However, there is little evidence that researchers have approached this issue in opinion mining with the intent of developing such a system. Our work will focus on what opinion mining is the existing works on opinion mining, the challenges in the existing techniques and the workflow of mining opinions. Consequently, the aim of this chapter is to discuss the overall novel architecture of developing an opinion system that will address the remaining challenges and provide an overview of how to mine opinions. Existing research in sentiment analysis tend to focus on finding out how to classify the opinions and produce a collaborative summary in their respective domains, despite an increase in the field of opinion mining and its research, many challenges remain in designing a more comprehensive way of building a system to mine opinions. This chapter addresses the problem of how to classify sentiments and develop the opinion system by combining theories of supervised learning.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 219.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 279.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 279.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Bhatia, S., Sharma, M., & Bhatia, K. K. (2015). Strategies for mining opinions: A survey (2nd Edn.). In International conference on computing for sustainable global development (INDIACom) (pp 262–266). New Delhi: IEEE Xplore.

    Google Scholar 

  2. Abulaish, M., Doja, M. N., & Ahmad, T. (2009). Feature and opinion mining for customer review summarization. In Pattern recognition and machine intelligence (pp 219–224). Berlin: Springer.

    Google Scholar 

  3. Khan, K., Baharudin, B., Khan, A., & Ullah, A. (2014). Mining opinion components from unstructured reviews: A review. Journal of King Saud University-Computer and Information Sciences, 26(3), 258–275.

    Article  Google Scholar 

  4. Seerat, B., & Azam, F. (2012). Opinion mining: Issues and challenges (a survey). International Journal of Computer Applications (0975–8887), 49(9).

    Google Scholar 

  5. Vinodhini, G., & Chandrasekaran, R. M. (2012). Sentiment analysis and opinion mining: a survey. International Journal, 2(6).

    Google Scholar 

  6. Liu, B. (2012). Sentiment analysis and opinion mining. Synthesis lectures on human language technologies, 5(1), 1–67.

    Article  MathSciNet  Google Scholar 

  7. Lo, Y. W., & Potdar, V. (2009). A review of opinion mining and sentiment classification framework in social networks. In 2009 3rd IEEE international conference on digital ecosystems and technologies (pp. 396–401). New York: IEEE.

    Google Scholar 

  8. Khan, F. H., Bashir, S., & Qamar, U. (2014). TOM: Twitter opinion mining framework using hybrid classification scheme. Decision Support Systems, 31(57), 245–257.

    Article  Google Scholar 

  9. Penalver-Martinez, I., Garcia-Sanchez, F., Valencia-Garcia, R., Rodríguez-García, M. Á., Moreno, V., Fraga, A., et al. (2014). Feature-based opinion mining through ontologies. Expert Systems with Applications, 41(13), 5995–6008.

    Article  Google Scholar 

  10. Song, Q., Ni, J., & Wang, G. (2013). A fast clustering-based feature subset selection algorithm for high-dimensional data. IEEE Transactions on Knowledge and Data Engineering, 25(1), 1–4.

    Article  Google Scholar 

  11. Dongre, A. G., Dharurkar, S., Nagarkar, S., Shukla, R., & Pandita, V. (2016). A survey on aspect based opinion mining from product reviews. International Journal of Innovative Research in Science, Engineering and Technology, 5(2), 2319–8753.

    Google Scholar 

  12. Mfenyana, S. I., Moroosi, N., Thinyane, M., & Scott, S. M. (2013). Development of a facebook crawler for opinion trend monitoring and analysis purposes: case study of government service delivery in Dwesa. International Journal of Computer Applications, 79(17).

    Google Scholar 

  13. Zhang, S., Jia, W. J., Xia, Y. J., Meng, Y., & Yu, H. (2009). Opinion analysis of product reviews. In Fuzzy Systems and Knowledge Discovery, 2009. FSKD’09. Sixth International Conference on 2009 August 14 (Vol. 2, pp. 591–595). New York: IEEE.

    Google Scholar 

  14. Varghese, R., & Jayasree, M. (2013). Aspect based sentiment analysis using support vector machine classifier. In Advances in computing, communications and informatics (ICACCI), international conference on IEEE.

    Google Scholar 

  15. Pang, B., Lee, L., & Vaithyanathan, S. (2002). Thumbs up? Sentiment classification using machine learning techniques. In Proceedings of the ACL-02 conference on Empirical methods in natural language processing-2002 July 6 (Vol. 10, pp. 79–86). Association for Computational Linguistics.

    Google Scholar 

  16. Hemalatha, I., Varma, D. G., & Govardhan, A. (2013). Sentiment analysis tool using machine learning algorithms. International Journal of Emerging Trends & Technology in Computer Science (IJETTCS), 2(2), 105–109.

    Google Scholar 

  17. McDonald, R., Hannan, K., Neylon, T., Wells, M., & Reynar, J. (2007). Structured models for fine-to-coarse sentiment analysis. In Annual meeting-association for computational linguistics 2007 June 23 (Vol. 45, No. 1, p. 432).

    Google Scholar 

  18. Hu, M., & Liu, B. (2004). Mining opinion features in customer reviews. In AAAI 2004 July 25 (Vol. 4, No. 4, pp. 755–760).

    Google Scholar 

  19. Bhatia, S., Sharma, M., & Bhatia, K. K. (2016). A novel approach for crawling the opinions from world wide web. International Journal of Information Retrieval Research (IJIRR), 6(2), 1–23.

    Article  Google Scholar 

  20. Kitchenham, B. (2004). Procedures for performing systematic reviews. Keele, UK, Keele University, 33(2004), 1–26.

    Google Scholar 

  21. Ganesan, K. A., & Kim, H. D. (2008). Opinion mining—A Short Tutorial (Talk). University of Illinois at Urbana Champaign.

    Google Scholar 

  22. Sharma, N. R., & Chitre, V. D. (2014). Opinion mining, analysis and its challenges. International Journal of Innovations & Advancement in Computer Science., 3(1), 59–65.

    Google Scholar 

  23. Ma, Z. M. (2005). Databases modeling of engineering information. China: Northeastern University.

    Google Scholar 

  24. Seerat, B., & Azam, F. (2012). Opinion mining: Issues and challenges (a survey). International Journal of Computer Applications, 49(9).

    Google Scholar 

  25. Turney, P. D. (2002). Thumbs up or thumbs down? Semantic orientation applied to unsupervised classification of reviews. In Proceedings of annual meeting of the association for computational linguistics (ACL-2002).

    Google Scholar 

  26. Wiebe, J., Bruce, R. F., & O’Hara, T. P. (1999). Development and use of a gold-standard data set for subjectivity classifications. In Proceedings of the association for computational linguistics (ACL-1999).

    Google Scholar 

  27. Hu, M., & Liu, B. (2004). Mining and summarizing customer reviews. In Proceedings of ACM SIGKDD international conference on knowledge discovery and data mining (KDD-2004).

    Google Scholar 

  28. Jedrzejewski, K., & Morzy, M. (2011). Opinion mining and social networks: A promising match. In Advances in social networks analysis and mining (ASONAM), 2011 international conference on 2011 July 25 (pp. 599–604). New York: IEEE.

    Google Scholar 

  29. Kasthuri, S., Jayasimman, L., & Jebaseeli, A. N. An opinion mining and sentiment analysis techniques: A survey. International Research Journal of Engineering and Technology (IRJET), 3(2). e-ISSN: 2395–0056.

    Google Scholar 

  30. Agrawal, R., Rajagopalan, S., Srikant, R., & Xu, Y. Mining newsgroups using networks arising from social behavior. In Proceedings of the 12th international conference on world wide web 2003 May 20 (pp. 529–535). ACM.

    Google Scholar 

  31. Vijaya, D. M., & Sudha, V. P. (2013). Research directions in social network mining with empirical study on opinion mining. CSI Communication, 37(9), 23–26.

    Google Scholar 

  32. Stavrianou, A., Velcin, J., & Chauchat, J. H. (2009). A combination of opinion mining and social network techniques for discussion analysis. Revue des Nouvelles Technologies de l’Information. 25–44.

    Google Scholar 

  33. Buche, A., Chandak, D., & Zadgaonkar, A. (2013). Opinion mining and analysis: A survey. arXiv preprint arXiv:1307.3336

  34. Sobkowicz, P., Kaschesky, M., & Bouchard, G. (2012). Opinion mining in social media: Modeling, simulating, and forecasting political opinions in the web. Government Information Quarterly, 29(4), 470–479.

    Article  Google Scholar 

  35. Gao, Wei, & Sebastiani, Fabrizio. (2016). From classification to quantification in tweet sentiment analysis. Social Network Analysis and Mining, 6(19), 1–22.

    Google Scholar 

  36. Montoyo, A., MartíNez-Barco, P., & Balahur, A. (2012). Subjectivity and sentiment analysis: An overview of the current state of the area and envisaged developments. Decision Support Systems, 53(4), 675–679.

    Article  Google Scholar 

  37. Cambria, E., Schuller, B., Xia, Y., & Havasi, C. (2013). New avenues in opinion mining and sentiment analysis. IEEE Intelligent Systems, 28(2), 15–21.

    Article  Google Scholar 

  38. Osimo, D., & Mureddu, F. (2012). Research challenge on opinion mining and sentiment analysis. Universite de Paris-Sud, Laboratoire LIMSI-CNRS, Bâtiment, p 508.

    Google Scholar 

  39. Xia, R., Zong, C., & Li, S. (2011). Ensemble of feature sets and classification algorithms for sentiment classification. Information Sciences, 181(6), 1138–1152.

    Article  Google Scholar 

  40. Melville, P., Gryc, W., & Lawrence, R. D. (2009). Sentiment analysis of blogs by combining lexical knowledge with text classification. In Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining 2009 June 28 (pp. 1275–1284). ACM.

    Google Scholar 

  41. Zhang, Z., Ye, Q., Zhang, Z., & Li, Y. (2011). Sentiment classification of Internet restaurant reviews written in Cantonese. Expert Systems with Applications, 38(6), 7674–7682.

    Article  Google Scholar 

  42. Tan, S., & Zhang, J. (2008). An empirical study of sentiment analysis for chinese documents. Expert Systems with Applications, 34(4), 2622–2629.

    Article  Google Scholar 

  43. Ye, Q., Zhang, Z., & Law, R. (2009). Sentiment classification of online reviews to travel destinations by supervised machine learning approaches. Expert Systems with Applications, 36(3), 6527–6535.

    Article  Google Scholar 

  44. Tretyakov, K. (2004). Machine learning techniques in spam filtering. In Data mining problem-oriented seminar, MTAT 2004 May 3 (Vol. 3, No. 177, pp. 60–79).

    Google Scholar 

  45. Bhatia, S., Sharma, M., & Bhatia, K. K. (2015). Sentiment knowledge discovery using machine learning algorithms. Journal of Network Communications and Emerging Technologies (JNCET), 5(2), 8–12.

    Google Scholar 

  46. Hildreth, C. R. (2001). Accounting for users’ inflated assessments of on-line catalogue search performance and usefulness: An experimental study. Information Research, 6(2), 6–2.

    Google Scholar 

  47. Jeyapriya, A., & Selvi, C. K. (2015). Extracting aspects and mining opinions in product reviews using supervised learning algorithm. In Electronics and communication systems (ICECS), 2015 2nd international conference on 2015 February 26 (pp. 548–552). New York: IEEE.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Surbhi Bhatia .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this chapter

Cite this chapter

Bhatia, S., Sharma, M., Bhatia, K.K. (2018). Sentiment Analysis and Mining of Opinions. In: Dey, N., Hassanien, A., Bhatt, C., Ashour, A., Satapathy, S. (eds) Internet of Things and Big Data Analytics Toward Next-Generation Intelligence. Studies in Big Data, vol 30. Springer, Cham. https://doi.org/10.1007/978-3-319-60435-0_20

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-60435-0_20

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60434-3

  • Online ISBN: 978-3-319-60435-0

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics