Abstract
In this chapter, we review academic research on how culture impacts consumer behavior and persuasion. We focus on findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture. We close the chapter by outlining a future agenda for research in cross-cultural consumer behavior.
The original version of this chapter was revised. An erratum to this chapter can be found at DOI 10.1007/978-3-319-65091-3_12
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Torelli, C.J., Rodas, M.A., Lahoud, P. (2017). Culture and Consumer Behavior. In: van Herk, H., Torelli, C. (eds) Cross Cultural Issues in Consumer Science and Consumer Psychology. Springer, Cham. https://doi.org/10.1007/978-3-319-65091-3_4
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