Abstract
In this paper we present an overview of different semantic-based approaches to matchmaking and negotiation in electronic markets, showing how semantics can lead to a new generation of EC systems. We will introduce and briefly review different solutions to solve the two problems in the context of search/retrieval, multiattribute auctions, advertising, just to cite a few, showing the added-value provided by these techniques in so lively environments. The presentation range from strictly semantic-based approaches, to those combining logic languages with utility theory, to most recent ones relying on Semantic Web technologies and Linked Data datasets.
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Di Noia, T., Ragone, A. (2010). Electronic Markets, a Look Behind the Curtains: How Can Semantic Matchmaking and Negotiation Boost E-Commerce?. In: Buccafurri, F., Semeraro, G. (eds) E-Commerce and Web Technologies. EC-Web 2010. Lecture Notes in Business Information Processing, vol 61. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15208-5_22
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DOI: https://doi.org/10.1007/978-3-642-15208-5_22
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