Summary
A normative theory of market segmentation is presented as a multistage mathematical model of the full range of segmentation possibilities from the perfectly discriminating monopolist to the mass marketer. The theory’s major implications for the philosophy and application of the market segmentation strategy are discussed.
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© 1976 Springer-Verlag Berlin Heidelberg
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Claycamp, H.J., Massy, W.F. (1976). A Theory of Market Segmentation. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_143
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DOI: https://doi.org/10.1007/978-3-642-51565-1_143
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive