Abstract
The packaging and labelling of a food or beverage play an important role in its selection because it is the major source of information for consumers, permitting them to make better choices in the marketplace (McCullough and Best 1980; van Trijp and Steenkamp 1998). Three aspects are important and maybe distinguished in labelling: its potential as a marketing tool, its relevance from an industry viewpoint, and its potential benefits to the consumer (Verbeke and Viaene 1999). Previous studies have demonstrated that the design and content of a food label and its associated packaging may affect the perceived quality, intention to purchase, and liking (Tom et al. 1987; Thøgersen 1994; van Dam and van Trijp 1994).
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Deliza, R., MacFie, H. (2001). Product Packaging and Branding. In: Frewer, L.J., Risvik, E., Schifferstein, H. (eds) Food, People and Society. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04601-2_5
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DOI: https://doi.org/10.1007/978-3-662-04601-2_5
Publisher Name: Springer, Berlin, Heidelberg
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