Abstract
On 14 March 2014 CNBC stock market TV commentator Jim Cramer was crazily excited about a rapid rise in the stock price of GW Pharmaceuticals after positive phase III test results for cannabinoid drug Epidiolex (cannabidiol). He observed that the stock price rise was not due to the potential for its use in child epilepsy (what the phase III trials were for), but due to the potential introduction of GW Pharmaceuticals into the pain relief market as a replacement for oxycodone. The market response was clear, pain management was a growth industry. In 2015 the global pain management market for pharmaceuticals was estimated at $36.6bn. Growth is noted particularly in the ageing population (cancer pain), increased incidence in obesity (driving musculoskeletal problems) and in changing attitudes to pain management after the oxycodone epidemic. This chapter maps out the rising fortunes of the cannabis pain relief market. Through looking at the rise of cannabis industries and the various ways governments across the globe are trying to extract capital through licensing and taxation, the neuromatrix extends from the individual into a discussion of how the state can extract economic value from pain. Through modulations in the perceived value of pain, private companies, governments and financial systems are readying themselves for a new commodification of pain.
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Fitzgerald, J.L. (2020). Pain and Cannabis Markets. In: Life in Pain. Springer, Singapore. https://doi.org/10.1007/978-981-10-5640-6_4
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