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Impacts of Blockchain on Digital Marketing

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Intelligent Sustainable Systems

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 333))

Abstract

Blockchain adoption is covering the technological landscape at a rapid pace and its industrial uses are evolving across the entire industrial spectrum. Several technology giants and startups have initiated novel use cases of this technology amidst significant rise in investments in blockchain projects. Blockchain is perceived as an enabler to transform systems across multiple domains. Recent trends in digital marketing have witnessed extensive use of big data analytics and artificial intelligence in reshaping digital marketing. It is believed that the next big transformation in digital marketing shall be due to blockchain while proving to be a disruptive technology that will change the digital marketing process as we know it. Digital Marketing is all set to be significantly benefited with the use of blockchain in a similar manner like finance and banking industry did. This paper is an attempt to explore the evolution of blockchain and its potential impacts on digital marketing. Digital marketing appears to be evolving at a pace of information technology, but blockchain holds the potential to transform digital marketing in a riotous, perhaps even irrevocable manner.

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Author information

Authors and Affiliations

  1. MVN University, Palwal, Haryana, India

    Sachin Garg & Sachin Gupta

  2. Maharaja Agrasen Institute of Technology, Rohini, Delhi, India

    Bhoomi Gupta

Authors
  1. Sachin Garg
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  2. Sachin Gupta
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  3. Bhoomi Gupta
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Corresponding author

Correspondence to Sachin Garg .

Editor information

Editors and Affiliations

  1. School of Mathematics, Computer Science and Engineering, Liverpool Hope University, Liverpool, UK

    Atulya K. Nagar

  2. Department of Computer Science, Namibia University of Science and Technology, Windhoek, Namibia

    Dharm Singh Jat

  3. University of Costa Rica, Curridabat, Costa Rica

    Gabriela Marín-Raventós

  4. Sri Aurobindo Institute of Technology, Indore, Madhya Pradesh, India

    Durgesh Kumar Mishra

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Garg, S., Gupta, S., Gupta, B. (2022). Impacts of Blockchain on Digital Marketing. In: Nagar, A.K., Jat, D.S., Marín-Raventós, G., Mishra, D.K. (eds) Intelligent Sustainable Systems. Lecture Notes in Networks and Systems, vol 333. Springer, Singapore. https://doi.org/10.1007/978-981-16-6309-3_21

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