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Analysis of the Sport Ecosystem and Its Value Chain, What Lessons in an Uncertain World?

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Sports Management in an Uncertain Environment

Part of the book series: Sports Economics, Management and Policy ((SEMP,volume 21))

Abstract

This chapter proposes to study the financing of professional sport and its recent evolution. Historically, sport was financed by the ticket office (the spectators). Then, the media and sponsorship gradually replaced this initial income, when the importance of sport became more and more considerable. Finally, the 2000s saw the emergence of a new income, called merchandising (jersey sales, in particular). As sport has become an object of global interest, the role of social networks is increasingly important in the dissemination of information, leading to the opening of new markets where fans will always be far away from the stadium and only consume the competitions via their smartphone, tablet or computer.

All this globalization of sports has contributed to the complexity of the notion of value chain over the last twenty years. This complexification has been further accentuated by several exogenous events: political instability, health crises, the ecological dimension, risks of terrorism, geopolitical stakes and even situations of war.

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Notes

  1. 1.

    The marketing mix refers to the coherent set of decisions relating to the product, price, distribution (place), and communication policies (promotion) of a company’s or brand’s products.

  2. 2.

    Source: Forbes Releases 20th Annual NBA Team Valuations. https://www.forbes.com/sites/forbespr/2018/02/07/forbes-releases-20th-annual-nba-team-valuations/#3725818434e6

  3. 3.

    The part that begins here up to Sect. 2 is largely inspired by the chapter of Gauthier Rousse and Alexandre Vernier in Desbordes and Hautbois (2020) on the optimization of sports arenas.

  4. 4.

    Source: Rapport de la DNACG - 2019. Ligue Nationale de Rugby.

  5. 5.

    This part on experiential marketing comes from a reflection and discussion with Lionel Maltese, a lecturer at Paul Cézanne University in Aix-Marseille, France, and a sports marketing consultant. For more information, see the article by Caru et al. (2008), “A Dual Approach to Experiential Marketing: Fun and Deepening in Immersion”, Mercati & Competitività, 4, pp. 17–40.

  6. 6.

    Source: citation of JF Bourg in: http://www.lexpansion.com/economie/le-rugby-show-biz-de-max-guazzini-tourneboule-l-ovalie_25447.html?pg=2.

  7. 7.

    https://www.lesechos.fr/industrie-services/services-conseils/football-le-bayern-munich-un-modele-de-gestion-financiere-en-europe-1234617.

    https://sportmagazine.levif.be/sport/foot-international/qui-se-cachent-derriere-les-plus-grands-clubs-europeens/article-normal-494073.html

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Authors and Affiliations

  1. Université Paris-Saclay, Orsay, France

    Michel Desbordes

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  1. Michel Desbordes
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Correspondence to Michel Desbordes .

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Editors and Affiliations

  1. Xavier Institute of Management, XIM University, Bhubaneswar, India

    Bhaskar Basu

  2. University Paris-Saclay, Orsay, France

    Michel Desbordes

  3. Indian Institute of Management Ranchi, Ranchi, Jharkhand, India

    Soumya Sarkar

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Desbordes, M. (2023). Analysis of the Sport Ecosystem and Its Value Chain, What Lessons in an Uncertain World?. In: Basu, B., Desbordes, M., Sarkar, S. (eds) Sports Management in an Uncertain Environment . Sports Economics, Management and Policy, vol 21. Springer, Singapore. https://doi.org/10.1007/978-981-19-7010-8_6

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