Abstract
Brown and Reid [1997] employed an introspective approach to their examination of consumers' shopping experiences. The authors focused on the negative aspects or feelings associated with shopping. The principal aim of this current paper is to replicate the Brown and Reid research at an international level to discover whether their findings were relevant regarding shoppers' behavior across different national markets. With this in mind, some international master's of business administration students were asked to write their own introspective essays on shopping. The essay was to reflect the student's opinions, experiences, likes, and dislikes on shopping.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Belk, R. "Situational Variables and Consumer Research,"Journal of Consumer Research, 1, December 1975, pp. 157–64.
Brown, S.; Reid, R. "Shoppers on the Verge of a Nervous Breakdown: Chronicle, Composition, and Confabulation," in Stephen Brown; Darach Turley, eds.,Consumer Research: Postcards from the Edge, London, United Kingdom: Routledge, 1997.
Campbell, C. "Romanticism, Consumption, and Introspection: Some Comments on Professor Holbrook's Paper," in R. Belk; N. Dholakia; A. Venkatesh, eds.,Consumption and Marketing: Macro Dimensions, Cincinnati, OH: South Western, 1996, pp. 96–103.
Holbrook, M. B.Consumer Research: Introspective Essays on the Study of Consumption, Thousand Oaks, CA: Sage, 1995.
Wallendork, M.; Brucks, M. "Introspection in Consumer Research: Implementation and Implications,"Journal of Consumer Research, 20, December 1993, pp. 339–59.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Ryan, G., Rodríguez, I. Let's go shopping. International Advances in Economic Research 7, 259–266 (2001). https://doi.org/10.1007/BF02296014
Issue Date:
DOI: https://doi.org/10.1007/BF02296014