Skip to main content
SpringerLink
Log in

Addressing procedures as a mail survey response inducement technique

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

An experiment was conducted to determine whether the level of personalization expressed in the type of addressing procedures on an outside envelope affected the response rates in two diverse settings. The study utilized a 2×3 factorial design with two types of survey settings (Training and Development Directors and Trucking CEO's) and three levels of envelope addressing (typed, lables, hand-written). Comparison of response rates revealed significant main effects.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Blumberg, H., Fuller, C. & Hare, P. Response rates in postal surveys.Public Opinion Quarterly, 1974, Vol. 38, 113–23.

    Article  Google Scholar 

  • Carpenter, E. Personalizing mail surveys: A replication and reassessment.Public Opinion Quarterly, 1974–1975 (win.), Vol. 38 (4), 614–20.

    Article  Google Scholar 

  • Duncan, W. Mail questionnaires in survey research: A review of response inducement techniques.Journal of Management, 1979, 5(1), 39–55.

    Article  Google Scholar 

  • Kahle, L. & Sales, B. Personalization of the outside envelope in mail surveys.Public Opinion Quarterly, 1978 (win.), Vol. 42(4), 547–550.

    Article  Google Scholar 

  • Kanuk, L. & Berenson, C. Mail surveys and response rates: A literature review.Journal of Marketing Research, 1975 (Nove.), Vol. 12(4), 440–453.

    Article  Google Scholar 

  • Linsky, A. Stimulating response to mailed questionnaires: A review.Public Opinion Quarterly, 1975, 21, 384–388.

    Google Scholar 

  • Peterson, R. An experimental investigation of mail survey responses.Journal of Business Research, 1975, 3, 199–210.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Miami, Miami, USA

    Linda L. Neider Ph.D. & Paul K. Sugrue Ph.D.

Authors
  1. Linda L. Neider Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Paul K. Sugrue Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Neider, L.L., Sugrue, P.K. Addressing procedures as a mail survey response inducement technique. JAMS 11, 455–460 (1983). https://doi.org/10.1007/BF02721928

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02721928

Keywords

Search

Navigation