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Measuring the impact of marketing scholars and institutions: an analysis of citation frequency

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Authors and Affiliations

  1. Georgia State University, Georgia, USA

    Larry M. Robinson

  2. Xavier University, Cincinnati, OH, USA

    Roy Adler

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  1. Larry M. Robinson
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  2. Roy Adler
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Robinson, L.M., Adler, R. Measuring the impact of marketing scholars and institutions: an analysis of citation frequency. JAMS 9, 147–162 (1981). https://doi.org/10.1007/BF02723573

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