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Segmenting international industrial markets

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Abstract

This study “links” Japanese purchasing agents’ attitudes of the United States and U.S. suppliers of products to buyer intentions. A Multiple Analysis of Variance procedure (MANOVA) is utilized to detect similar variances between attitudes and homogeneous demographics. The result of the research is a method that defines industrial market segments in Japan.

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Author notes

  1. Newell E. Chiesl Ph.D. & Steven W. Lamb Ph.D.

    Present address: Indiana State University, Indiana, USA

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    1. Newell E. Chiesl Ph.D.
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    2. Steven W. Lamb Ph.D.
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    Chiesl, N.E., Lamb, S.W. Segmenting international industrial markets. JAMS 11, 250–258 (1983). https://doi.org/10.1007/BF02725221

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    • DOI: https://doi.org/10.1007/BF02725221

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