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Bayesian theory in the evaluation of new product ideas

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References

  • Alderson, Wroe and Green, Paul E. 1964. Planning and problem solving in marketing. Irwin. pp. 216–33.

  • Booz, Allen and Hamilton. 1960. Management of new products. New York. p. 14.

  • Frank, Ronald E. and Green, Paul E. 1967. Quantitative methods in marketing. Prentice-Hall. pp. 6–30.

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  • Scheuing, Eberhard. 1969. “New product development and forecasting.” The Management of Forecasting, John J. Clark, ed. St. John's University Press.

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Authors
  1. Natalie Calabro Ph.D.
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Calabro, N. Bayesian theory in the evaluation of new product ideas. JAMS 1, 12–24 (1973). https://doi.org/10.1007/BF02729311

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  • DOI: https://doi.org/10.1007/BF02729311

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