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The writer is indebted to Charles Dwyer, Seymour Mandelbaum, and Jerome Rauch, all of the University of Pennsylvania, for their helpful review of an early version of this paper.
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Gropper, G.L. A behavioral perspective on media selection. ECTJ 24, 157–186 (1976). https://doi.org/10.1007/BF02769798
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DOI: https://doi.org/10.1007/BF02769798