Skip to main content
Log in

A behavioral perspective on media selection

  • Articles
  • Published:
AV communication review Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

References

  • Gropper, G. L., & Glasgow, Z.Criteria for the selection and use of visuals in instruction. Englewood Cliffs, N.J.: Educational Technology Publications, 1971.

    Google Scholar 

  • Gropper, G. L.A technology for developing instructional materials. Pittsburgh: American Institutes for Research, 1973.

    Google Scholar 

  • Gropper, G. L.Instructional strategies. Englewood Cliffs, N.J.: Educational Technology Publications, 1974.

    Google Scholar 

  • Gropper, G. L.Diagnosis and revision in the development of instructional materials. Englewood Cliffs, N.J.: Educational Technology Publications, 1975.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Additional information

The writer is indebted to Charles Dwyer, Seymour Mandelbaum, and Jerome Rauch, all of the University of Pennsylvania, for their helpful review of an early version of this paper.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Gropper, G.L. A behavioral perspective on media selection. ECTJ 24, 157–186 (1976). https://doi.org/10.1007/BF02769798

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02769798

Keywords

Navigation