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Beziehungsmarketing - Ein Konzept

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  1. Institut für betriebswirtschaftliche Forschung, Universität Zürich, Plattenstraße 14, CH-8032, Zürich

    Hans Peter Wehrli

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Wehrli, H.P. Beziehungsmarketing - Ein Konzept. Journal für Marketing 33, 191–199 (1994). https://doi.org/10.1007/BF03032416

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