Skip to main content
Log in

The Social Norms of Tax Compliance: Evidence from Australia, Singapore, and the United States

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

Tax compliance is a concern to governments around the world. Prior research (Alm, J. and I. Sanchez: 1995, KYKLOS 48, 3–19) has attributed unexplained inter-country differences in compliance rates to differences in social norms. Economics researchers studying tax compliance in the United States (U.S.) (see for example J. Andreoni et al.: 1998, Journal of Economic Literature 36, 818–860) have called for more attention to social (as opposed to economic) influences on tax compliance. In this study, we extend this prior research by explicitly examining the role of social norms [Cialdini, R. and M. Trost: 1998, The Handbook of Social Psychology (Oxford University Press, New York)] on tax compliance in three different countries. We test our research hypotheses using a hypothetical compliance scenario, which was administered in Australia, Singapore, and the U.S. There were differences in compliance rates and social norms among the three countries. Factor analysis of the social norm questions identified three distinct social norm constructs. Two of these factors were significant in explaining tax compliance behavior. The first and most influential factor was taxpayers’ own personal moral beliefs, along with the beliefs of those close to them (e.g., friends and important others). The second significant factor represented societal views of proper behavior. We conclude that social norms help to explain tax compliance intentions and why tax compliance rates are higher than would be predicted by strictly economic models.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Ajzen I. (1991) The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes 55:179–211

    Article  Google Scholar 

  • Alm J., Sanchez I. (1995) Economic and Noneconomic Factors in Tax Compliance. KYKLOS 48(1):3–19

    Google Scholar 

  • Alm J., McClelland G., Schulze W. (1999) Changing the Social Norm of Tax Compliance by Voting. KYKLOS 52(2):141–171

    Article  Google Scholar 

  • Andreoni J., Erard B., Feinstein J. (1998) Tax Compliance. Journal of Economic Literature 36(2):818–860

    Google Scholar 

  • Baskerville R. (2003) Hofstede Never Studied Culture. Accounting, Organizations, and Society 28:1–14

    Article  Google Scholar 

  • Blodgett J., Lu L., Rose G., Vitell S. (2001) Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison. Journal of the Academy of Marketing Science 29(2):190–202

    Article  Google Scholar 

  • Bobek D., Hatfield R. (2003) An Investigation of the Theory of Planned Behavior and the Role of Moral Obligation in Tax Compliance. Behavioral Research in Accounting 15:13–38

    Google Scholar 

  • Bosco L., Mittone L. (1997) Tax Evasion and Moral Constraints: Some Experimental Evidence. KYKLOS 50(3): 297–324

    Article  Google Scholar 

  • Carnes G., Englebrecht T. (1995) An investigation of the Effect of Detection Risk Perceptions, Penalty Sanctions, and Income Visibility on Tax Compliance. Journal of the American Taxation Association 17(1):26–41

    Google Scholar 

  • Chanchani S., MacGregor A. (1999) A Synthesis of Cultural Studies in Accounting. Journal of Accounting Literature 18:1–30

    Google Scholar 

  • Cialdini R., Trost M. (1998) Social Influence: Social Norms, Conformity, and Compliance. In: Gilbert D., Fiske S., Lindzey G. (eds) The Handbook of Social Psychology, 4th edition. Oxford University Press, New York

    Google Scholar 

  • Cohen J., Pant L., Sharp D. (2002) Cross-Cultural Differences in the Perceived Morality of Accounting Manipulations: The Effect of Acculturation. Review of Accounting and Finance 1(3):15–26

    Google Scholar 

  • Cowell F. (1990) Cheating the Government. MIT Press, Cambridge, MA

    Google Scholar 

  • Dalrymple, M.: 2003, ‘IRS Worried that More Taxpayers Feel its Okay to Cheat’, Pittsburgh Post-Gazette October 30, 2003, C-11

    Google Scholar 

  • Davis J., Hecht G., Perkins J. (2003) Social Behaviors, Enforcement, and Tax Compliance Dynamics. The Accounting Review 78(1):39–69

    Google Scholar 

  • Feige E. (ed) (1989) The Underground Economies. Cambridge University Press, Cambridge, England

    Google Scholar 

  • Frey B., Weck-Hannemann J. (1984) The Hidden Economy as an ‘Unobserved’ Variable. European Economic Review 26:33–53

    Article  Google Scholar 

  • Gernon H., Wallace R. (1995) International Accounting Research: A Review of its Ecology, Contending Theories and Methodologies. Journal of Accounting Literature 14:54–106

    Google Scholar 

  • Hanno D., Violette G. (1996) An Analysis of Moral and Social Influences on Taxpayer Behavior. Behavioral Research in Accounting 8:57–75

    Google Scholar 

  • Harrison G., McKinnon J. (1999) Cross-Cultural Research in Management Control Systems Design: A Review of the Current State. Accounting, Organizations and Society 24:483–506

    Article  Google Scholar 

  • Hofstede G. (1980) Culture Consequence’s: International Differences in Work-Related Values. Sage Publications, Beverly Hills, CA

    Google Scholar 

  • Hsee C., Weber E. (1999) Cross-National Differences in Risk Preferences and Lay Predictions. Journal of Behavioral Decision Making 12:165–179

    Article  Google Scholar 

  • Jones T. M. (1991) Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model. Academy of Management Review 16(2):366–395

    Article  Google Scholar 

  • Kaplan S., Newberry K., Reckers P. (1997) The Effect of Moral Reasoning and Educational Communications on Tax Evasion Intentions. Journal of the American Taxation Association 19(2):38–54

    Google Scholar 

  • Kohlberg L. (1969) Stage and Sequence: The Cognitive Development Approach to Socialization. In: Goslin D. A. (ed) Handbook of Socialization Theory and Research. Rand McNally, Chicago, IL, pp. 347–480

    Google Scholar 

  • Kohn M. (1996) Cross-National Research as an Analytic Strategy: American Sociological Association, 1987 Presidential Address. In: Inkeles A., Sasaki M. (eds) Comparing Nations and Cultures: Readings in a Cross-Disciplinary Perspective. Prentice Hall, NJ, pp. 28–53

    Google Scholar 

  • Pommerehne W., Hart A., Frey B. (1994) Tax Morale, Tax Evasion, and the Choice of Tax Policy Instruments in Different Political Systems. Public Finance 49(Supplement):52–69

    Google Scholar 

  • Porcano T., Price C. (1993) The Effects of Social Stigmatization on Tax Evasion. Advances in Taxation 5:197–217

    Google Scholar 

  • Rest J. R. (1986) Moral Development: Advances in Research and Theory. Prager Press, New York, NY

    Google Scholar 

  • Scholz J., Pinney N. (1995) Duty, Fear, and Tax Compliance: The Heuristic Basis of Citizenship Behavior. American Journal of Political Science 39(2):490–512

    Article  Google Scholar 

  • Schnepper, J.: 2004, ‘Deduct it: Odds Against an Audit are Good’: http://www.moneycentral.msn.com/content/taxes/Avoidanaudit/P33948.asp

  • Schwarz S. (1977) Normative Influence on Altruism. In: Berkowitz L. (ed) Advances in Experimental Social Psychology, Volume 10. Academic Press, New York, pp. 221–279

    Google Scholar 

  • Wenzel M. (2004) An Analysis of Norm Processes in Tax Compliance. Journal of Economic Psychology 25:213–228

    Article  Google Scholar 

Download references

Acknowledgments

The authors appreciate the data collection assistance of Eunice Hooi, in Singapore, as well as helpful comments regarding the manuscript from Charles Kelliher and three anonymous reviewers.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Donna D. Bobek.

Additional information

Donna D. Bobek is an Associate Professor in the Kenneth G. Dixon School of Accounting at the University of Central Florida. Her research focuses on taxpayer and tax professional judgment and decision-making, with an emphasis on ethical decision-making. Donna has published in a number of academic journals including Accounting, Organizations & Society, Behavioral Research in Accounting, the Journal of the American Taxation Association, Advances in Taxation and Advances in Behavioral Accounting Research.

John T. Sweeney is the Ted Saldin Distinguished Professor of Accounting and the Chair of the Department of Accounting at Washington State University. His research interests include accounting ethics and organizational justice. He has published in a number of accounting research journals, including Accounting, Organizations, & Society, The Accounting Review, Behavioral Research in Accounting, the Journal of Accounting & Public Policy, the Journal of Business Ethics, and Research on Accounting Ethics.

Robin W. Roberts is the Al and Nancy Burnett Eminent Scholar and Director of the Kenneth G. Dixon School of Accounting at the University of Central Florida. His recent research focuses on ethics and regulation in the accounting profession and on corporate social responsibility. Robin has published in a number of academic journals including Accounting and the Public Interest, Accounting, Organizations & Society, Advances in Accounting, Auditing: A Journal of Practice & Theory, Critical Perspectives on Accounting, Journal of Accounting and Public Policy, Journal of Accounting Research, Journal of Business Ethics, Public Budgeting, Accounting & Financial Management, and Research in Governmental and Nonprofit Accounting.

Appendix

Appendix

Australian and United States scenario

The Browns have an automobile that they use for business and personal reasons. The tax laws provide that automobile expenses are deductible to the extent the automobile is used for business. In preparing their tax return, the Browns calculate that the automobile was used 50% for business. However, the Browns know that if they falsely claimed it was used 80% for business, their deduction would increase by $1,400.

Singaporean scenario

Mr. Tan, a self-employed individual, has incurred overseas traveling expenses which include both business and private traveling. The tax laws provide that traveling expenses are deductible against the business’ profits to the extent they are incurred for business reasons. In preparing his tax return, Mr. Tan has calculated that 50% of traveling expenses were incurred for business purposes. However, Mr. Tan knows that if he falsely claimed that 80% of the traveling expenses were incurred for business reasons, the deduction would increase by $1,400.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bobek, D.D., Roberts, R.W. & Sweeney, J.T. The Social Norms of Tax Compliance: Evidence from Australia, Singapore, and the United States. J Bus Ethics 74, 49–64 (2007). https://doi.org/10.1007/s10551-006-9219-x

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-006-9219-x

Keywords

Navigation