Abstract
This paper offers a critique of sustainability reporting and, in particular, a critique of the modern disconnect between the practice of sustainability reporting and what we consider to be the urgent issue of our era: sustaining the life-supporting ecological systems on which humanity and other species depend. Tracing the history of such reporting developments, we identify and isolate the concept of the ‘triple bottom line’ (TBL) as a core and dominant idea that continues to pervade business reporting, and business engagement with sustainability. Incorporating an entity’s economic, environmental and social performance indicators into its management and reporting processes, we argue, has become synonymous with corporate sustainability; in the process, concern for ecology has become sidelined. Moreover, this process has become reinforced and institutionalised through SustainAbility’s biennial benchmarking reports, KPMG’s triennial surveys of practice, initiatives by the accountancy profession and, particularly, the Global Reporting Initiative (GRI)’s sustainability reporting guidelines. We argue that the TBL and the GRI are insufficient conditions for organizations contributing to the sustaining of the Earth’s ecology. Paradoxically, they may reinforce business-as-usual and greater levels of un-sustainability.
Similar content being viewed by others
Notes
The triple bottom line is also sometimes referred to as ‘3BL’ (see, for example, Norman and MacDonald 2004). We are unaware of any importance in this difference in acronyms.
GEO-5 was released July 2012. http://www.unep.org/geo/pdfs/geo5/GEO5_report_full_en.pdf. Accessed 10 Oct 2012.
With respect to the laws of nature, Russell (1986, pp. 35–36) asks “Have we any reason, assuming they have always held in the past, to suppose that they will hold in the future?” His response is instructive. “It has been argued that we have reason to know that the future will resemble the past, because what was the future has constantly become the past, and has always been found to resemble the past, so that we really have experience of the future, namely of times which were formerly future, which we may call past futures. But such an argument really begs the very question at issue. We have experience of past futures, but not future futures, and the question is: Will future futures resemble past futures? This question is not to be answered by an argument which starts from past futures alone.” In fact, this question cannot be answered by reason or experience. It cannot be answered by observation because we cannot observe the future, and it cannot be answered logically because we cannot deductively move from a first premise that A and B have always been observed together to the conclusion that A and B have always been, are always, and always will be, observed together. As Russell (1986, p. 38, emphasis in original) concludes, “Thus our inductive principle [of generalising from past events to future ones] is at any rate not capable of being disproved by an appeal to experience. The inductive principle, however, is equally incapable of being proved by an appeal to experience.”
Odum (1982) and Ornstein and Ehrlich (1989), for example, have argued that the current crises we face are in part the result of creeping incrementalism and our reductionist tendencies to focus on individual short-term events and decisions, and to ignore the long-term and cumulative effects of our behaviour.
We ignore here the challenge that any such framing is almost certainly modernist, with masculine bias and risks drifting into anthropocentrism (Zimmerman 1994).
Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts: the concept of ‘needs’, in particular the essential needs of the world’s poor, to which overriding priority should be given; and the idea of limitations imposed by the state of technology and social organization on the environment’s ability to meet present and future needs (WCED 1987, p. 43).
Although this nomenclature only remained for one edition—this fluency of nomenclature in the KPMG survey may well be seen, itself, as indicative of a struggle over language.
A similar inference can be drawn from the Association of Chartered Certified Accountants (ACCA) Reporting Awards Scheme, later the Sustainability Reporting Awards (ACCA 2001 et seq.).
http://www.un.org/esa/sustdev/documents/WSSD_POI_PD/English/WSSD_PlanImpl.pdf. Accessed 24 June 2011.
The Global 100 companies deserve to be recognized, because they are models for the art of the possible, living proof of how billion dollar entities can squeeze more wealth from less material resources while honouring the social contract. See http://www.global100.org/annual-reviews/2011-global-100-list.html?sort=rank. Accessed 30 Aug 2012.
http://www.sustainability-index.com/07_htmle/indexes/djsiworld_supersectorleaders_10_1.html. Accessed 30 Aug 2012.
http://ro.sodexo.com/roro/Images/BITC_2007_tcm110-419821.pdf. Accessed 30 Aug 2012.
https://www.cdproject.net/en-US/Results/pages/leadership-index.aspx. Accessed 30 Aug 2012.
http://www.accaglobal.com/usa/general/sustainability/. Accessed 25 April 2010.
This statement is derived from a personal conversation between John Elkington and one of the authors.
In this context, we note that the primary driver of the oil company BP acknowledging climate change was employee pressure; around half of BP staff have postgraduate science-based qualifications.
The Best Foot Forward’s (BFF undated) analysis of the Isle of Wight’s (UK) footprint, for example, estimates each islander consumes about 2.5 times the sustainable average Earthshare. It presents a detailed analysis of the ‘supply-consumption-disposal’ chain on the Island, and begins to bring an understanding of the collective impacts of the islanders’ and their tourist visitors’ material consumption, as well indicating some (albeit short-term and incrementalist) alternatives. BFF have also calculated the footprint of Radiohead’s tours BFF (2007).
For more detail see the Factor-10 Club, www.factor10-institute.org. Accessed 25 April 2009.
http://www.p3italy.it/?id_pagina=7&id_categoria=3&id_news=40&Lang=_2. Accessed 30 Aug 2012.
Under the entirely incorrect claim to be the first to try to produce an environmental P&L! http://www.environmentalleader.com/2011/05/16/puma-reveals-worlds-first-environmental-pl-results/. Accessed 30 Aug 2012.
References
ACCA. (2001, 2002, 2003, 2004). ACCA UK awards for sustainability reporting: Report of the judges. ACCA. www.accaglobal.com/sustainability.
Archel, P., Fernández, M., & Larrinaga, C. (2008). The organizational and operational boundaries of triple bottom line reporting: A survey. Environmental Management, 41(1), 106–117.
Archel, P., Husillosa, J., & Spence, C. (2011). The institutionalisation of unaccountability: Loading the dice of corporate social responsibility discourse. Accounting, Organizations and Society, 36(6), 327–343.
Bailey, R. A. (1993). Eco-scam: The false prophets of ecological apocalypse. New York: St Martin’s Press.
Bailey, R. A. (Ed.). (1995). The true state of the planet. New York: Free Press.
Bailey, R. A. (2002). Global warming & other eco myths: How the environmental movement uses false science to scare us to death. New York: Crown Publishing.
Ball, A., & Milne, M. J. (2005). Sustainability and management control. In A. J. Berry, J. Broadbent, & D. T. Otley (Eds.), Management control: Theory, issues and practices (2nd ed.). London: Macmillan.
Barter, N., & Bebbington, J. (2010). Pursuing environmental sustainability research report 116. London: ACCA.
Bebbington, J. (2007). Accounting for sustainable development performance. London: CIMA.
Bebbington, K. J., & Gray, R. H. (1993). Corporate accountability and the physical environment: Social responsibility and accounting beyond profit. Business Strategy and the Environment, 2(2), 1–11.
Bebbington, K. J., & Gray, R. H. (2001). An account of sustainability: Failure, success and a reconception. Critical Perspectives on Accounting, 12(5), 557–587.
Beckerman, W. (1974). In defence of economic growth. London: CAPE.
Beckerman, W. (1995). Small is stupid: Blowing the whistle on the greens. London: Duckworth.
Beder, S. (1997). Global spin: The corporate assault on environmentalism. London: Green Books.
Bennet, N., & van der Lugt, C. (2004). Tracking global governance and sustainability: Is the system working? Chap. 5. In A. Henriques & J. Richardson (Eds.), The triple bottom line: Does it add up?. London: Earthscan.
BFF. (2007). Ecological footprint and carbon audit of Radiohead North American tours 2003 and 2006. Oxford: Best Foot Forward.
BFF (Best Foot Forward). (undated). Island state: An ecological footprint analysis of the Isle of Wight. Oxford: Best Foot Forward. http://www.iwight.com/living_here/environment/islandstate.pdf. Accessed 12 Nov 2011.
Birkin, F. (1996). The ecological accountant: From the cogito to thinking like a mountain. Critical Perspectives on Accounting, 7, 231–257.
Boulding, K. (1966). The economics of the coming spaceship earth. In H. Jarret (Ed.), Environmental quality in a growing economy. Baltimore: Johns Hopkins University Press.
Brown, L. (1981). Building a sustainable society. New York: Norton.
Brown, L. R. (2001). Eco-economy: Building an economy for the earth. New York: WW Norton & Company.
Brown, H. S., de Jong, M., & Lessidrenska, T. (2009a). The rise of the Global Reporting Initiative: A case of institutional entrepreneurship. Environmental Politics, 18(2), 182–200.
Brown, H. S., de Jong, M., & Levy, D. L. (2009b). Building institutions based on information disclosure: Lessons from GRI’s sustainability. Journal of Cleaner Production, 17(6), 571–580.
Bruno, K., & Karliner, J. (2002). Earthsummit.biz: The corporate takeover of sustainable development. Oakland, CA: Food First Books.
Cairns, J., Jr. (2001). Sustainability, exceptionalism, and exemptionalism. Ecosystem Health, 7(3), 147–154.
Carson, R. (1962). Silent Spring. New York: Penguin Books.
Chapman, R., & Milne, M. J. (2004). The triple bottom line: How New Zealand companies measure up. Corporate Environmental Strategy: International Journal for Sustainable Business, 11(2), 37–50.
Commoner, B. (1972). The closing circle. New York: Bantam.
Cooper, S. M., & Owen, D. L. (2007). Corporate social reporting and stakeholder accountability: The missing link. Accounting, Organizations and Society, 32, 649–667.
Daly, H. E. (Ed.). (1973). Towards a steady state economy. San Francisco: W.H. Freeman & Co.
Daly, H. E. (1992). Allocation distribution and scale: Towards an economics that is efficient, just and sustainable. Ecological Economics, 6, 185–194.
Daly, H. And., & Cobb, J. B. (1989). For the common good. Boston: Beacon.
Deegan, C., & Rankin, M. (1996). Do Australian companies report environmental news objectively? Accounting, Auditing & Accountability Journal, 9(2), 50–67.
Dingwerth, K., & Eichinger, M. (2010). Tamed transparency: How information disclosure under the Global Reporting Initiative fails to empower. Global Environmental Politics, 10(3), 74–96.
Dobson, A. (1998). Justice and the environment: Conceptions of environmental sustainability and theories of distributive justice. Oxford: OUP.
Dryzek, J. S. (1997). The politics of the earth: Environmental discourses. Oxford: Oxford University Press.
Dumay, J., Guthrie, J., & Farneti, F. (2010). GRI sustainability reporting guidelines for public and third sector organizations. Public Management Review, 12(4), 531–548.
Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11, 130–141.
Ehrlich, P. (1968). The population bomb. New York: Ballantine.
Ehrlich, A., & Ehrlich, P. (1987). Earth. New York: Franklin Watts.
Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Oxford: Capstone Publishing.
Elkington, J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st-century business. Environmental Quality Management, 8(1), 37–51.
Etzion, D., & Ferraro, F. (2010). The role of analogy in the institutionalization of sustainability reporting. Organization Science, 21(5), 1092–1107.
Factor 10 Club. (1999). Factor 10: Making sustainability accountable—Putting resource productivity into praxis. http://www.factor10-institute.org/Pdf-Files.htm. Accessed 25 April 2009.
FEE. (2002). Comments on draft 2002 GRI sustainability reporting guidelines. http://www.globalreporting.org/feedback/PublicComments2002/FEE.pdf. Accessed 20 March 2004.
Friends of Portfolio 21. (2002). Comments on draft 2002 GRI sustainability reporting guidelines. http://www.globalreporting.org/feedback/PublicComments2002/Portfolio21.pdf. Accessed 20 March 2004.
Georgescu-Roegen, N. (1971). The entropy law and the economic process. Cambridge, MA: Harvard University Press.
Global Footprint Network. (2010). The ecological wealth of nations. http://www.footprintnetwork.org/images/uploads/Ecological_Wealth_of_Nations.pdf. Accessed 15 March 2011.
Global Reporting Initiative (GRI). (2006). Sustainability reporting guidelines. http://www.globalreporting.org/NR/rdonlyres/ED9E9B36-AB54-4DE1-BFF2-5F735235CA44/0/G3_GuidelinesENU.pdf. Accessed 30 June 2007.
Global Reporting Initiative (GRI). (2000). Sustainability reporting guidelines on economic, environmental and social performance. Boston: Global Reporting Initiative.
Global Reporting Initiative (GRI). (2002a). Draft 2002 sustainability reporting guidelines. New York: GRI.
Global Reporting Initiative (GRI). (2002b). Sustainability reporting guidelines. Amsterdam: Global Reporting Initiative.
Goldfinger, S., & Poblete, P. (2010). The ecological wealth of nations. Oakland, CA: Global Footprint Network.
Goldsmith, E. (1972). A blueprint for survival. London: The Ecologist.
Gray, R. (1992). Accounting and environmentalism: An exploration of the challenge of gently accounting for accountability, transparency and sustainability. Accounting, Organizations and Society, 17(5), 399–426.
Gray, R. (2000). Current developments and trends in social and environmental auditing, reporting and attestation: A review and comment. International Journal of Auditing, 4, 247–268.
Gray, R. (2006). Social, environmental, and sustainability reporting and organizational value creation? Whose value? Whose creation? Accounting, Auditing and Accountability Journal, 19(3), 319–348.
Gray, R. (2010). Is accounting for sustainability actually accounting for sustainability…. and How would we know? An exploration of narratives of organizations and the planet. Accounting, Organizations and Society, 35(1), 47–62.
Gray, R. (2012). Integrated reporting: Integrated with what and for whom? The Loop Issue 5 February. http://theloop.seqm.com/2012/02/13/integrated-reporting/. Accessed 30 Aug 2012.
Gray, R., & Bebbington, J. (2000). Environmental accounting managerialism and sustainability. Advances in Environmental Accounting and Management, 1, 1–44.
Gray, R., Dey, C., Owen, D., Evans, R., & Zadek, S. (1997). Struggling with the praxis of social accounting: Stakeholders, accountability, audits and procedures. Accounting, Auditing & Accountability Journal, 10(3), 325–364.
Gray, R., Kouhy, R., & Lavers, S. (1995). Corporate social and environmental reporting: A review of the literature and a longitudinal study of UK disclosure. Accounting, Auditing and Accountability Journal, 8(2), 47–77.
Gray, R. H., & Milne, M. J. (2002). Sustainability reporting: Who’s kidding whom? Chartered Accountants Journal of New Zealand, 81, 66–70.
Gray, R. H., & Milne, M. J. (2004). Towards reporting on the triple bottom line: Mirages, methods and myths. In A. Henriques & J. Richardson (Eds.), The triple bottom line: Does it all add up?. London: Earthscan.
Greer, J. And., & Bruno, K. (1996). Greenwash: The reality behind corporate environmentalism. Penang, Malaysia: Third World Network.
Hackston, D., & Milne, M. J. (1996). Some determinants of social and environmental disclosures in New Zealand companies. Accounting, Auditing and Accountability Journal, 9(1), 77–108.
Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2010). Trade-offs in corporate sustainability: You can’t have your cake and eat it. Business Strategy and the Environment Special Issue: Trade-Offs in Corporate Sustainability, 19(4), 217–229.
Hardin, G. (1968). The tragedy of the commons. Science, 162, 1243–1248.
Hawken, P. (2002). McDonald’s and corporate social responsibility. Press Release from Food First/Institute for Food and Development Policy, April 25. http://www.foodfirst.org/media/. Accessed 25 March 2003.
Hawken, P., Lovins, A. B., & Lovins, L. H. (2002). Natural capitalism: The next industrial revolution. London: Earthscan.
Hawken, P., & Wackernagel, M. (2000). Satisfying lives for all within the means of nature: How a honed GRI could advance true sustainability. Comments on draft 2000 GRI sustainability reporting guidelines.
Hedberg, C.-J., & von Malmborg, F. (2003). The Global Reporting Initiative and corporate sustainability reporting in Swedish companies. Corporate Social Responsibility and Environmental Management, 10(3), 153–164.
Henriques, A., & Richardson, J. (Eds.). (2004). The triple bottom line: Does it all add up?. London: Earthscan.
Hoffmann, U. (2011). Some reflections on climate change, green growth illusions and development space. UNCTAD Discussion Paper. http://www.unctad.org/en/PublicationsLibrary/osgdp2011d5_en.pdf. Accessed 24 April 2012.
Holliday, C. O., Schmidheiny, S., & Watts, P. (2002). Walking the talk: The business case for sustainable development. World Business Council for Sustainable Development: Geneva.
Hooghiemstra, R. (2000). Corporate communication and impression management—New perspectives why companies engage in corporate social reporting. Journal of Business Ethics, 27, 55–68.
Hopwood, B., Mellor, M., & O’Brien, G. (2005). Sustainable development: Mapping different approaches. Sustainable Development, 13(1), 38–52.
Hopwood, A., Unerman, J., & Fries, J. (Eds.). (2010). Accounting for sustainability: Practical insights. London: Earthscan.
Hukkinen, J. (2003). From groundless universalism to grounded generalism: Improving ecological economic indicators of human–environmental interaction. Ecological Economics, 44, 11–27.
Institute of Chartered Accountants of England & Wales (ICAEW). (2004). Sustainability: The role of accountants. London: ICAEW.
Institute of Chartered Accountants of New Zealand (ICANZ). (2002). Report of the taskforce on sustainable development reporting. Wellington: ICANZ.
International Union for the Conservation of Nature (IUCN). (1980). World conservation strategy. Gland, Switzerland: IUCN.
Jackson, T. (2009). Prosperity without growth: Economics for a finite planet. London: Earthscan.
Jevons, S. (1865). The coal question. London: Macmillan.
Khan, H. (1977). The next 200 years. London: Abacus.
Kolk, A. (1999). Evaluating corporate environmental reporting. Business, Strategy and the Environment, 8(4), 225–237.
Kolk, A. (2003). Trends in sustainability reporting by the Fortune Global 250. Business Strategy and the Environment, 12, 279–291.
Kolk, A. (2008). Sustainability, accountability and corporate governance: Exploring multinationals’ reporting practices. Business Strategy and the Environment, 17(1), 1–15.
KPMG. (1993). KPMG international survey of environmental reporting 1993. London: KPMG Environmental Consulting.
KPMG. (1996). KPMG international survey of environmental reporting 1996. London: KPMG Environmental Consulting.
KPMG. (1999). KPMG international survey of environmental reporting 1999. London: KPMG Environmental Consulting.
KPMG. (2002). KPMG international survey of corporate sustainability reporting 2002. London: KPMG Global Sustainability Services.
KPMG. (2008). KPMG international survey of corporate responsibility reporting 2008. Amsterdam: KPMG International.
KPMG/UNEP/GRI/UCGA. (2010). Carrots and sticks—Promoting transparency and sustainability. Amsterdam: KPMG International.
KPMG (2011). KPMG International Survey of Corporate Responsibility Reporting 2011. http://www.kpmg.com/PT/pt/IssuesAndInsights/Documents/corporateresponsibility2011.pdf. Accessed 12 Nov 2011.
Laine, M. (2010). Towards sustaining the status quo: Business talk of sustainability in Finnish corporate disclosures 1987–2005. European Accounting Review, 19(2), 247–274.
Levy, D. L., Brown, H. S., & de Jong, M. (2010). The contested politics of corporate governance: The case of the Global Reporting Initiative. Business and Society, 49(1), 88–115.
Livesey, S. (2002). The discourse of the middle ground: Citizen shell commits to sustainable development. Management Communication Quarterly, 15(3), 313–349.
Lober, D. J., Bynum, D., Campbell, E., & Jacques, M. (1997). The 100 plus corporate environmental report study: A survey of an evolving environmental management tool. Business Strategy and the Environment, 6, 57–73.
Lomborg, B. (1998). The skeptical environmentalist: Measuring the real state of the world. Cambridge: Cambridge University Press.
Lovell, H., Bulkeley, H., & Liverman, D. (2009). Carbon offsetting: Sustaining consumption? Environment and Planning A, 41(10), 2357–2379.
Lovell, H., & Liverman, D. (2010). Understanding carbon offset technology. New Political Economy, 15(2), 255–273.
Maddox, J. (1972). The doomsday syndrome. London: Maddox Editorial Ltd.
Malthus, T. (1798). An essay on the principle of population, as it affects the future improvement of society with remarks on the speculations of Mr. Godwin, M. Condorcet, and other writers’, London. Printed For J. Johnson, In St. Paul’s Church-Yard. Rendered into HTML format by Ed Stephan, 10 Aug 1997. http://www.ac.wwu.edu/~stephan/malthus/malthus.0.html. Accessed 14 Feb 2005.
McDonough, W., & Braungart, M. (1998) The next industrial revolution. The Atlantic Monthly Digital Edition. www.theatlantic.com/issues/98oct/industry.htm. Accessed 14 Feb 2005.
Meadows, D. H., Meadows, D. L., Randers, J., & Behrens, W. H., I. I. I. (1972). The limits to growth. New York: Universe Books.
Meadows, D. H., Randers, J., & Meadows, D. L. (2004). The limits to growth: The 30-year update. London: Earthscan.
Milbrath, L. (1984). Environmentalists: Vanguard for a new society. New York: SUNY Press.
Milbrath, L. (1989). Envisioning a sustainable society: Learning our way out. New York: SUNY Press.
Millennium Ecosystem Assessment. (2005). Living beyond our means: Natural assets and human well-being: Statement from the board. http://www.millenniumassessment.org/en/Products.BoardStatement. Accessed 23 May 2006.
Milne, M. J. (1996). On sustainability, the environment and management accounting. Management Accounting Research, 7(1), 135–161.
Milne, M. J. (2007). Downsizing Reg (me and you)! Addressing the ‘real’ sustainability agenda at work and home. In R. H. Gray & J. Guthrie (Eds.), Social accounting, mega accounting and beyond: Festschrift in honour of Martin (Reg) Mathews. St. Andrews: CSEAR.
Milne, M. J., & Gray, R. H. (2007). The future of sustainability reporting. In J. Unerman, B. O’Dwyer, & J. Bebbington (Eds.), Sustainability accounting and accountability. London: Routledge.
Milne, M. J., & Grubnic, S. (2011). Climate change accounting research: Keeping it interesting and different. Accounting, Auditing and Accountability Journal, 24(8), 948–977.
Milne, M. J., Owen, D. L., & Tilt, C. A. (2001). Corporate environmental reporting: Are New Zealand companies being left behind? University of Auckland Business Review, 3(2), 24–36.
Milne, M. J., Tregidga, H. M., & Walton, S. (2003). The triple bottom line: Benchmarking New Zealand’s early reporters. University of Auckland Business Review, 5(2), 36–50.
Milne, M. J., Tregidga, H. M., & Walton, S. (2009). Words not actions! The ideological role of sustainable development reporting. Accounting Auditing and Accountability Journal, 22(8), 1211–1257.
Moneva, J. M., Archel, P., & Correa, C. (2006). GRI and the camouflaging of corporate unsustainability. Accounting Forum, 30(2), 121–137.
Moran, D. D., Wackernagel, M., Kitzes, J. A., Goldfinger, S. H., & Boutaud, A. (2008). Measuring sustainable development—Nation by nation. Ecological Economics, 64(3), 470–474.
Morhardt, J. E. (2001). Scoring corporate environmental reports for comprehensiveness: A comparison of three systems. Environmental Management, 27(6), 881–892.
Morhardt, J. E. (2010). Corporate social responsibility and sustainability reporting on the internet. Business Strategy and the Environment, 19(7), 436–452.
Morhardt, J. E., Baird, S., & Freeman, K. (2002). Scoring corporate environmental and sustainability reports using GRI 2000, ISO 14031 and other criteria. Corporate Social Responsibility and Environmental Management, 9, 215–233.
Murray, R. (1999). Creating wealth from waste. London: Demos.
Neumayer, E. (2003). Weak versus strong sustainability: Exploring the limits of two opposing paradigms (2nd ed.). Cheltenham, UK: Edward Elgar.
New Economics Foundation (NEF). 2000. Corporate spin—The troubled teenage years of social reporting. Retrieved November 9, 2001, from http://www.neweconomics.org/uploadstore/pubs/doc_2811200045047_New%20Eco%20Text.pdf. Accessed 4 June 2003.
Norman, W., & MacDonald, C. (2004). Getting to the bottom of the ‘Triple Bottom Line’. Business Ethics Quarterly, 14(2), 243–262.
Norton, B. G. (1989). Intergenerational equity and environmental decisions: A model using Rawls’ Veil of ignorance. Ecological Economics, 1, 137–159.
O’Riordan, T. (1993). The politics of sustainability. In R. Kerry Turner (Ed.), Sustainable environmental economics and management: Principles and practice. London: Belhaven Press.
Odd, N. (2002). Comments on draft version of the 2002 GRI sustainability guidelines. http://www.globalreporting.org/feedback/PublicComments2002/NatalieOdd.pdf. Accessed 3 March 2004.
Odum, W. (1982). Environmental degradation and the tyranny of small decisions. BioScience, 32, 728–729.
Ornstein, R., & Ehrlich, P. (1989). New world, new mind: Moving towards conscious evolution. New York: Doubleday Books.
Orr, D. W. (1992). Ecological literacy: Education and the transition to a postmodern world. New York: State University of New York Press.
Owen, D., Swift, T., Humphrey, C., & Bowerman, M. (2000). The new social audits: Accountability, managerial capture or the agenda of social champions? The European Accounting Review, 9(1), 81–98.
Palenberg, M., Reinicke, W., & Witte, J. M. (2006). Trends in non-financial reporting. Berlin: Global Public Policy Institute.
Parliamentary Commissioner for the Environment’s Office (PCE). (2002). Creating our future: Sustainable development for New Zealand. Wellington: PCE.
Patten, D. M. (1991). Exposure, legitimacy and social disclosure. Journal of Accounting and Public Policy, 10(4), 297–308.
Peron, J. (1995). Exploding population myths. Palatine, IL: Heartland Institute.
Pinkse, J., & Kolk, A. (2009). International business and global climate change. London: Routledge.
Pinkse, J., & Kolk, A. (2010). Challenges and trade-offs in corporate innovation for climate change. Business Strategy and the Environment, 19(4), 261–272.
Pirages, D. (1977). The sustainable society: Implications for limited growth. New York: Praeger.
Pleon, (2005). Accounting for good: The global stakeholder report 2005. Amsterdam: Pleon.
Polimeni, J. M., Mayumi, K., Giampietro, M., & Alcott, B. (2008). The Jevons Paradox and the Myth of Resource Efficiency Improvements. London: Earthscan.
Porritt, J. (2007). Capitalism as if the world matters. London: Earthscan.
Rossi, M. S., Brown, H. S., & Bass, L. W. (2000). Leaders in sustainable development: How agents of change define the agenda. Business Strategy and the Environment, 9, 273–286.
Russell, B. (1986). The problems of philosophy. Oxford: Oxford University Press (Original published in 1912).
Sachs, W. (1999). Planet dialectics. London: Zed Books.
Savitz, A. W., & Weber, K. (2006). The triple bottom line: How today’s best-run companies are achieving economic, social and environmental success—And how you can too. San Francisco: Jossey-Bass.
Schaltegger, S., & Burritt, R. L. (2009). Sustainability accounting for companies: Catchphrase or decision support for business leaders? Journal of World Business, 45(4), 375–384.
Schmidhieny, S. (1992). Changing course: A global business perspective on development and the environment. New York: MIT Press.
Schmidt-Bleek, F. (1993). The Fossil Makers, English translation of Wieviel Umwelt Braucht Der Mensch—MIPS, Das Mass Fûr Ökologisches Wirtschaften. http://www.factor10-institute.org/Pdf-Files.htm. Accessed 20 March 2009.
Schumacher, E. F. (1973). Small is beautiful: Economics as if people mattered. New York: Harper & Row.
Simon, J. (1981). The ultimate resource. Princeton, NJ: Princeton University Press.
Simon, J., & Khan, H. (Eds.). (1984). The resourceful earth: A response to global outlook 2000. New York: Basil Blackwell.
Sinclair, P., & Walton, J. (2003). Environmental reporting within the forest and paper industry. Business Strategy and the Environment, 12, 326–337.
Smith, K. (2007). The carbon neutral myth: Offset indulgences for your climate sins. Carbon Trade Watch. Retrieved January 2008, from www.carbontradewatch.org.
Smith, I., & Rodger, C. (2009). Carbon emission offsets for aviation-generated emissions due to international travel to and from New Zealand carbon emission offsets for international transport to and from New Zealand. Energy Policy, 37(9), 3438–3447.
SPADA. (2008). Environmental reporting: Trends in FTSE 100 Companies. www.spada.co.uk. Accessed 20 March 2009.
Spence, C., & Gray, R. (2008). Social and environmental reporting and the business case. London: ACCA.
Stahel, W. (2010). The performance economy (2nd ed.). London: Palgrave–MacMillan.
Stubbs, W., & Cocklin, C. (2008). An ecological modernist interpretation of sustainability: The case of Interface Inc. Business Strategy and the Environment, 17(8), 512–523.
SustainAbility. (2003). What is the triple bottom line? www.sustainability.com/philosophy/triple-bottom/tbl-intro.asp. Accessed 30 April 2005.
SustainAbility/KPMG. (2008). Count me in: The Reader’s take on sustainability reporting. http://www.kpmg.com/gr/en/issuesandinsights/articlespublications/sustainability/pages/ss_count-me-in.aspx. Accessed 20 March 2009.
Tregidga, H. M., & Milne, M. J. (2006). From sustainable management to sustainable development: A longitudinal analysis of a leading New Zealand environmental reporter. Business Strategy and the Environment, 15(4), 219–241.
Turner, R. K. (Ed.). (1993). Sustainable environmental economics and management: Principles and practice. London: Belhaven.
Tyteca, D., Carlens, J., Berkhout, F., Hertin, J., Wehrmeyer, W., & Wagner, M. (2002). Corporate environmental performance evaluation: Evidence from the MEPI project. Business Strategy and the Environment, 11, 1–13.
UNEP/SustainAbility. (1994). Company environmental reporting: A measure of the progress business & industry towards sustainable development. London: UNEP/SustainAbility.
UNEP/SustainAbility. (1996). Engaging stakeholders: The benchmark survey. London: UNEP/SustainAbility.
UNEP/SustainAbility. (1997). The 1997 benchmark survey: The third international progress report on company environmental reporting. London: UNEP/SustainAbility.
UNEP/SustainAbility. (1999). The social reporting report. London: UNEP/SustainAbility.
UNEP/SustainAbility. (2000). The Global Reporters: the 2000 benchmark survey. London: UNEP/SustainAbility.
UNEP/SustainAbility. (2002) Trust Us: The Global Reporters 2002 Survey of Corporate Sustainability. London: UNEP/SustainAbility.
UNEP/SustainAbility, and Standard & Poor’s. (2004). Risk & Opportunity: Best Practice in Non-Financial Reporting. London: UNEP/SustainAbility.
UNEP/SustainAbility and Standard & Poor’s. (2006). Tomorrow’s value: The Global Reporters 2006 Survey of Corporate Sustainability Reporting. Nairobi: United Nations Environment Programme.
Unerman, J., O’Dwyer, B., & Bebbington, J. (Eds.). (2007). Sustainability accounting and accountability. London: Routledge.
United Nations Environment Programme (UNEP). (2012). Global Environment Outlook #5 (GEO-5). UNEP. Retrieved August 6, 2012, from http://www.unep.org/geo/pdfs/geo5/GEO5_report_full_en.pdf.
Van Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44, 95–105.
Vandenberg, M. (2002). How victorian businesses, governments and non-government agencies are taking the journey towards the triple bottom line: Scoping Study. http://www.ethyka.com/tbl/resources. Accessed 3 March 2004.
Wackernagel, M. (2002). Comments on draft GRI sustainability reporting guidelines. http://www.globalreporting.org/feedback/PublicComments2002/MathisWackernagel.pdf. Accessed 14 Feb 2005.
Wackernagel, M., & Rees, W. (1996). Our ecological footprint: Reducing human impact on the Earth. Gabriola Island: New Society.
Wally, N., & Whitehead, B. (1994). ‘It’s Not Easy Being Green’, Harvard Business Review, May–June, 46–52.
Ward, B., & Dubos, R. (1972). Only one earth: The care and maintenance of a small planet. New York: Penguin Books.
WBCSD/WRI. (2004). The Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard; Revised Edition, (World Business Council for Sustainable Development, Geneva, Switzerland; World Resources Institute, Washington DC, USA).
Welford, R. (Ed.). (1997). Hijacking environmentalism: Corporate response to sustainable development. London: Earthscan.
Wheeler, D., & Elkington, J. (2001). The end of the corporate environmental report? Or the advent of cybernetic sustainability reporting and communication? Business Strategy and the Environment, 10, 1–14.
White, P. (2001). Sustainability through the market: Making markets work for everyone. Corporate Environmental Strategy, 8(1), 16–23.
Whiteman, G., Walker, B., & Perego, P. (2012). Planetary boundaries: Ecological foundations for corporate sustainability. Journal of Management Studies. doi:10.1111/j.1467-6486.2012.01073.x.
Willard, D. (2002). The sustainability advantage: Seven business case benefits of a triple bottom line. Gabriola Island, British Columbia: New Society.
Wiseman, J. (1982). An evaluation of environmental disclosures made in corporate annual reports. Accounting, Organizations and Society, 7(1), 53–63.
World Business Council for Sustainable Development (WBCSD). (2000a). Eco-efficiency: Creating more value with less impact. WBCSD. www.wbcsd.org/projects/pr_ecoefficiency.htm. Accessed 21 March 2003.
World Business Council for Sustainable Development (WBCSD). (2000b). Corporate social responsibility: Making good business sense. WBCSD. www.wbcsd.org. Accessed 21 March 2003.
World Business Council for Sustainable Development (WBCSD). (2002a). The business case for sustainable development. WBCSD. www.wbcsd.org. Accessed 21 March 2003.
World Business Council for Sustainable Development (WBCSD). (2002b). Sustainable development reporting—Striking the balance. Geneva: WBCSD. http://www.wbcsd.ch/DocRoot/GGFpsq8dGngT5K56sAur/20030106_sdreport.pdf. Accessed 21 March 2003.
World Commission on Environment and Development (WCED). (1987). Our common future. Oxford: Oxford University Press.
World Wide Fund International (WWF). (2010). Living Planet Report 2010. Gland, Switzerland: WWF International. http://wwf.panda.org/about_our_earth/all_publications/living_planet_report/2010_lpr/. Accessed 6 April 2011.
Worldwatch Institute. (2012a). Vital Signs 2012: The trends that are shaping our future. Washington DC: Worldwatch Institute. http://www.worldwatch.org/vitalsigns2012. Accessed 30 Aug 2012.
Worldwatch Institute. (2012b). State of the World 2012: Moving toward sustainable prosperity. Washington DC: Worldwatch Institute. http://www.worldwatch.org/stateoftheworld2012. Accessed 30 Aug 2012.
York, R., Rosa, E. A., & Dietz, T. (2003). Footprints on the earth: The environmental consequences of modernity. American Sociological Review, 68(2), 279–300.
Young, W., & Tilley, F. (2006). Can business move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate. Business Strategy and the Environment, 15, 402–415.
Zimmerman, M. E. (1994). Contesting earth’s future: Radical ecology and postmodernity. Los Angeles: University of California Press.
Zorvanyi, G. (1998). Growth management for a sustainable future: Ecological sustainability as the new growth management focus for the 21st century. London: Praeger.
Acknowledgments
The authors especially wish to thank the reviewers on a previous version of this paper for their helpful and constructive comments and our thanks to Dave Owen and Amanda Ball for comments and contributions on an earlier draft. We are also indebted to participants from the following conferences where early versions of this paper appeared: International Sustainability Conference, Basel, Switzerland, 2005; Critical Perspectives on Accounting Conference, New York, 2008; American Accounting Association Conference, Anaheim, 2008; Critical Management Studies Workshop, University of Southern California, 2008.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Milne, M.J., Gray, R. W(h)ither Ecology? The Triple Bottom Line, the Global Reporting Initiative, and Corporate Sustainability Reporting. J Bus Ethics 118, 13–29 (2013). https://doi.org/10.1007/s10551-012-1543-8
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10551-012-1543-8