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Corporate Environmental Responsibility and Firm Performance in the Financial Services Sector

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Abstract

In this study, we examine whether corporate environmental responsibility (CER) plays a role in enhancing operating performance in the financial services sector. Because achieving success with CER investing is often a long-term process, we maintain that by effectively investing in CER, executives can decrease their firms’ environmental costs, thereby enhancing operating performance. By employing a unique environmental dataset covering 29 countries, we find that the reducing of environmental costs takes at least 1 or 2 years before enhancing return on assets. We also find that reducing environmental costs has a more immediate and substantial effect on the performance of financial services firms in well-developed financial markets than in less-developed financial markets. These results are economically and statistically significant and robust even after alleviating endogeneity and using an additional performance measure. We interpret our empirical results as supporting the social impact and reputation-building hypothesis. Our findings also suggest that policy makers dealing with corporate sustainability management should pursue an environment-centered industry policy not only at the manufacturing sector but also at the financial services sector, as firms in both sectors with lower environmental costs perform better.

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Notes

  1. Bank of America, for instance, completed $20 billion environmental business initiatives, such as BOA Tower at One Bryant Park in 2010 which they established in 2007 and financed World’s largest distributed solar project in 2011. In addition, they launched their new $50 billion goal to put their capital to achieve many significant environmental milestones (BOA Environmental sustainability 2013). Another example can be found from the BNP Paribas Group that operates in 78 countries and employs nearly 190,000 employees over 7,000 bank branches (of which more than 2,500 are in France). As a participant in the global economy, BNP Paribas has a role to play in protecting the environment. In accordance with this responsibility, acting to combat climate change is one of the BNP Paribas Group’s priorities. As a result, the Group works both to reduce the negative effects and to increase the positive effects that it may have on the environment through (i) financing new infrastructure designed to fight climate change (such as renewable energy, collective urban transportation, water treatment and distribution, the construction of ecological towns, etc.); (ii) in the same way that they encourage their customers to take environmental criteria into account when planning their projects, they take steps to reduce their own ecological footprint as much as possible; and (iii) the “Climate Initiative”—a 3-year program with an endowment of 3 million euros—launched in 2011 by the BNP Paribas Foundation in collaboration with the CSR Delegation, supports five research projects focusing on climate change, its causal factors, and its consequences.

  2. CER investing includes recycling programs and/or clean technology investing.

  3. In a recent work, Wu and Shen (2013) suggest that CSR in the banking industry is positively associated with CFP in terms of return on assets and return on equity. In many developed countries, various financial institutions offer specialized savings accounts to the public while promoting that the savings will be used to finance environmentally sound projects and/or for operations of social entrepreneurs who find it hard to get access to finance from conventional institutions because private households have the opportunity to save or invest their money not only on the basis of financial rewards, but also in the face of the non-monetary value of savings and investments (Scholtens 2006, 2009).

  4. Green (2010), in his U.N. report, suggests that World’s top 3,000 companies created $2.2 trillion environmental damage costs in 2008 year alone. (http://dirt.asla.org/2010/02/24/new-u-n-report-worlds-top-3000-companies-created-2-2-trillion-in-environmental-damage/). According to Vogel (2005), Dupont has saved $2 billion due to energy efficiency practices; BP made $650 million in savings from its energy reduction strategies between 1998 and 2002; and IBM saved $792 million between 1990 and 2002.

  5. Detailed descriptions of the social impact and reputation building versus a trade-off and negative synergy or a positive synergy argument are given in the literature review and hypotheses formulation section.

  6. Karnani (2012) argues that in circumstances in which CFP and social welfare are in direct opposition, an appeal to CER will almost always be ineffective, because top managers are unlikely to act voluntarily against shareholder interests. Jo (2003) suggests, however, that financial analysts have an incentive to follow stocks of socially and environmentally responsible companies, because such stocks meet the growing demands and psychology of the investment community, who want to combine the usual investment goal of maximizing risk-adjusted returns with social and environmental responsibility, the concept persistently advocated by various stakeholders and the investment community for the last five decades.

  7. Mahoney (2012) defines stakeholders as “…those persons and groups who contribute to the wealth-creating potential of the firm and are its potential beneficiaries and/or those who voluntarily or involuntarily become exposed to risk from the activities of a firm… Thus, stakeholders include shareholders, holders of options issued by the firm, debt holders, employees (especially those investing firm-specific human capital), local communities, environment as latent stakeholders, regulatory authorities, the government, inter-organizational alliance partners, customers and suppliers.”

  8. Defining and measuring CSR have also been an important task in the literature. Earlier studies such as Frederick (1994) and Griffin (2000) report that there is no consensus on the content of CSR. However, Beurden and Gossling (2008) analyze existing CSR studies and identify three categories: social concerns; social actions such as philanthropy, social programs, and pollution control; and corporate reputation ratings. Brickley et al. (2002) argue that the stock market can value such intangible assets as a firm’s reputation which is produced by its ethical behavior as a collective.

  9. Focusing on the CSR brand, Ogrizek (2002) argues that CSR branding is also becoming of paramount importance to the financial service industries. If a financial firm mismanages the CSR branding, its reputation can be damaged, which could have direct and indirect negative effects on firm performance. Luo and Bhattacharya (2006) use CSR to investigate the relation between CSR and firm market value. They develop a conceptual framework for predicting that (a) customer satisfaction partially mediates the relation between CSR and firm market value, (b) corporate abilities moderate the financial returns to CSR, and (3) these moderated relations are mediated by customer satisfaction. They find that the results supporting this framework and customer satisfaction play a significant role in the relation between CSR and CFP.

  10. Trucost Plc is a U.K.-based environmental research company that creates databases estimating these externality costs for 3,500 of the world’s largest corporations.

  11. One can argue that accounting operating costs such as expenses might be correlated to total environmental costs. We explore this possibility. The correlations between expenses to revenues and external environmental costs at times t−1 and t−2, however, are very low (0.024 and 0.023) and statistically insignificant.

  12. We use Capital to Assets as a capital adequacy indicator, Expenses to Revenues as an efficiency indicator, and Asset Growth Rate as a growth indicator.

  13. Ind EC/TEC is the total indirect environmental costs to total environmental costs.

  14. In a recent analysis, Jo et al. (2014) show that the Asia Pacific region has the highest total environmental costs to total assets, while Europe has the lowest total environmental costs to total assets in the manufacturing industry.

  15. We estimate a regression with the total environmental costs at times t−3, t−4, and t−5 as well, but the coefficient is insignificant and hence un-tabulated.

  16. This is followed by firms in Europe with the total environmental costs coefficient for time t-1 of −0.012.

  17. We also use the median of FD Score for dividing our sample like Table 3.

  18. When we include all the component total environmental cost items in the same regression, due to serious multicollinearity problem, the coefficients become unstable and insignificant.

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Correspondence to Hakkon Kim.

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We would like to thank Kee-Hong Bae, Sadok El Ghoul, Omrane Guedhami, Inmoo Lee, Jae Kyu Lee, Neil McIndoe, and Youngjae Ryu for very useful comments. An earlier version of this paper received the outstanding paper award from the doctoral consortium at the 2013 annual meetings of the Allied Finance Associations in Korea.

Appendices

Appendix 1

See Table 13.

Table 13 Trucost data explanation

Appendix 2

See Table 14.

Table 14 Variable definitions and measures

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Jo, H., Kim, H. & Park, K. Corporate Environmental Responsibility and Firm Performance in the Financial Services Sector. J Bus Ethics 131, 257–284 (2015). https://doi.org/10.1007/s10551-014-2276-7

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