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Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective

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Abstract

Research on the base-of-the-pyramid (BoP) approach and the associated business case for deprived participants in informal markets now appears frequently in a range of business ethics and management-related journals. The present analysis of how supply chain management (SCM) and sustainable supply chain management (SSCM) concepts are habitually used in base-of-the-pyramid research serves to strengthen the theoretical foundation of BoP research by addressing the related business case. Based on a content analysis of BoP papers published in English-speaking peer-reviewed journals between 2000 and 2014 from the Web of Science database, this literature review comprehends existing research in the context of established SCM and SSCM frameworks, using both frequency and contingency analyses. The frequency analysis indicates that supply chain management and sustainable supply chain management [(S)SCM] constructs regularly discussed in the BoP literature include supplier integration, strategic purchasing, decommoditization, long-term relationship and enhanced communication among supply chain actors. The identified contingencies reflect linkages between BoP research and (S)SCM constructs. The highest number of links was found between the SCM constructs of strategic purchasing and long-term relationship and the SSCM constructs of supplier integration and communication and coordination with suppliers. These can be regarded as the most crucial (S)SCM constructs in the BoP business environment. This analysis facilitates the development of future research propositions at this intersection, including the use of tools from (S)SCM theories to evaluate BoP propositions and projects. Granted the limited range of BoP-related papers analyzed, the findings provide a coherent understanding of (S)SCM practices crucial to the functioning of BoP markets and why they matter, so contributing to the related ethical rationale. These findings will be of use to researchers and practitioners alike for the formulation of business development strategies and their subsequent implementation in informal market economies.

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Authors and Affiliations

  1. Chair of Supply Chain Management, University of Kassel, Kassel, Germany

    Raja Usman Khalid

  2. International Center for Development and Decent Work, University of Kassel, Kassel, Germany

    Raja Usman Khalid

  3. Chair of Supply Chain Management, Faculty of Business and Economics, University of Kassel, Kleine Rosenstr. 1-3, 34117, Kassel, Germany

    Stefan Seuring

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  1. Raja Usman Khalid
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  2. Stefan Seuring
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Correspondence to Stefan Seuring.

Appendices

Appendix 1

See Table 10.

Table 10 Journal-wise distribution of BoP papers (singletons are shown in Appendix 2)
Full size table

Appendix 2

Journals with Single Entries in Base Sample

  1. 1.

    Business horizons

  2. 2.

    International Journal of Technology Management

  3. 3.

    Journal of Academy of Marketing Sciences

  4. 4.

    Journal of Development Studies

  5. 5.

    Research Technology Management

  6. 6.

    Research Policy

  7. 7.

    Proceedings of National Academy of Sciences

  8. 8.

    Journal of International Business Studies

  9. 9.

    Journal of Production Innovation Management

  10. 10.

    Journal of Asian Pacific Economy

  11. 11.

    South African Journal of Economy and Management Sciences

  12. 12.

    Technological Forecasting and Social Change

  13. 13.

    IEEE Transactions on Engineering Management

  14. 14.

    Business and Society

  15. 15.

    European Management Review

  16. 16.

    World Development

  17. 17.

    Business Ethics Quarterly

  18. 18.

    Journal of Public Policy and Marketing

  19. 19.

    International Marketing Review

  20. 20.

    Global Strategy Journal

  21. 21.

    Strategic Entrepreneurship Journal

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Khalid, R.U., Seuring, S. Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective. J Bus Ethics 155, 663–686 (2019). https://doi.org/10.1007/s10551-017-3474-x

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