Skip to main content
Log in

Sharing Economy, Sharing Responsibility? Corporate Social Responsibility in the Digital Age

  • Editorial Essay
  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

The sharing economy has transformed economic transactions, created new organizational forms, and contributed to changes in consumer culture. Started as a movement with promises of a more sustainable, democratic, and inclusive economy, the sharing economy, and its impact on issues such as privacy, discrimination, worker rights, and regulation, is now the subject of heated debate. Many of these issues root in the changes that digital technologies have brought and the unresolved moral and ethical questions emerging therefrom. This special issue contributes to this ongoing debate with five articles that develop theoretical frameworks and conduct empirical investigations, providing fine-grained analyses of urgent issues in the sharing economy. In this article, we highlight these and other issues that we believe deserve further attention from business ethics scholarship.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Acquier, A., Daudigeos, T., & Pinkse, J. (2017). Promises and paradoxes of the sharing economy: An organizing framework. Technological Forecasting and Social Change, 125, 1–10.

    Article  Google Scholar 

  • Ahrne, G., & Brunsson, N. (2008). Meta-organizations. Cheltenham: Edward Elgar Publishing.

    Book  Google Scholar 

  • Ahsan, M. (2018). Entrepreneurship and ethics in the sharing economy: A critical perspective. Journal of Business Ethics, 1–15.

  • Arvidsson, A. (2008). The ethical economy of customer coproduction. Journal of Macromarketing, 28(4), 326–338.

    Article  Google Scholar 

  • Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of consumer research, 39(4), 881–898.

    Article  Google Scholar 

  • Baron, D. (2018). Disruptive entrepreneurship and dual purpose strategies: The case of Uber. Strategy Science, 3(2), 439–462.

    Article  Google Scholar 

  • Belk, R. (2007). Why not share rather than own? The Annals of the American Academy of Political and Social Science, 611(1), 126–140.

    Article  Google Scholar 

  • Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715–734.

    Article  Google Scholar 

  • Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600.

    Article  Google Scholar 

  • Belk, R., Eckhardt, G., & Bardhi, F. (Eds.). (2019). Handbook of sharing economy. Cheltenham: Edward Elgar.

    Google Scholar 

  • Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585–609.

    Article  Google Scholar 

  • Bergvall-Kåreborn, B., & Howcroft, D. (2014). Amazon Mechanical Turk and the commodification of labour. New Technology, Work and Employment, 29(3), 213–223.

    Article  Google Scholar 

  • Berkowitz, H., & Souchaud, A. (2019). (Self-) Regulation of sharing economy platforms through partial meta organization. Journal of Business Ethics. Online publication ahead of print.

  • Beverungen, A., Bohm, S., & Land, C. (2015). Free labour, social media, management: challenging Marxist organization studies. Organization Studies, 36(4), 473–489.

    Article  Google Scholar 

  • Biber, E., Light, S. E., Ruhl, J. B., & Salzman, J. (2017). Regulating business innovation as policy disruption: From the model T to Airbnb. Vanderbilt Law Review, 70(5), 1561–1626.

    Google Scholar 

  • Böcker, L., & Meelen, A. A. H. (2016). Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Innovation Studies Utrecht (ISU) Working Paper Series, 16(02), 1–22.

    Google Scholar 

  • Boltanski, L., & Thévenot, L. (2006). On justification: Economies of worth. (C. Porter, Trans.). Princeton, NJ: Princeton University Press.

  • Botsman, R., & Rogers, R. (2010). What’s mine is yours. New York: Harper Business.

    Google Scholar 

  • Bradley, K., & Pargman, D. (2017). The sharing economy as the commons of the 21st century. Cambridge Journal of Regions Economy and Society, 10(2), 231–247.

    Article  Google Scholar 

  • Brescia, R. H. (2016). Regulating the sharing economy: New and old insights into an oversight regime for the peer-to-peer economy. Neb L Rev, 95, 87.

    Google Scholar 

  • Bucher, E., & Fieseler, C. (2016). The flow of digital labor. New Media & Society. https://doi.org/10.1177/1461444816644566.

    Article  Google Scholar 

  • Bucher, E., Fieseler, C., & Lutz, C. (2016). What’s mine is yours (for a nominal fee)–Exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing. Computers in Human Behavior, 62, 316–326.

    Article  Google Scholar 

  • Calo, R., & Rosenblat, A. (2017). The taking economy: Uber, information, and power. Columbia Law Review, 117, 1623.

    Google Scholar 

  • Carbone, V., Rouquet, A., & Roussat, C. (2017). The rise of crowd logistics: A new way to co-create logistics value. Journal of Business Logistics, 38(4), 238–252.

    Article  Google Scholar 

  • Castelló, I., Etter, M., & Årup Nielsen, F. (2016). Strategies of legitimacy through social media: The networked strategy. Journal of Management Studies, 53(3), 402–432.

    Article  Google Scholar 

  • Chaffee, E. C., & Rapp, G. C. (2012). Regulating online peer-to-peer lending in the aftermath of Dodd-frank: in search of an evolving regulatory regime for an evolving industry. Washington and Lee Law Review, 69, 485.

    Google Scholar 

  • Chai, S., & Scully, M. (forthcoming). It’s about distributing rather than sharing: Using labour process theory to probe the sharing economy. Journal of Business Ethics.

  • Cohen, M., & Sundararajan, A. (2015). Self-regulation and innovation in the peer-to peer sharing economy. University of Chicago Law Review Dialogue, 82, 116.

    Google Scholar 

  • Cortez, N. (2014). Regulating disruptive innovation. Berkeley Technology Law Journal, 29(1), 175–228.

    Google Scholar 

  • Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber. American Economic Review, 106(5), 177–182.

    Article  Google Scholar 

  • Davidson, N. M., Finck, M., & Infranca, J. J. (2018). The Cambridge handbook of the law of the sharing economy. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn’t about sharing at all. Harvard Business Review, 28(1), 2015.

    Google Scholar 

  • Edelman, B. G., & Geradin, D. (2015). Efficiencies and regulatory shortcuts: How should we regulate companies like Airbnb and Uber. Stanford Technology Law Review, 19, 293.

    Google Scholar 

  • Etter, M., Colleoni, E., Illia, L., Meggiorin, K., & D’Eugenio, A. (2018). Measuring organizational legitimacy in social media: Assessing citizens’ judgments with sentiment analysis. Business & Society, 57(1), 60–97.

    Article  Google Scholar 

  • Etzioni, A. (2017). Cyber trust. Journal of Business Ethics. https://doi.org/10.1007/s10551-017-3627-y.

    Article  Google Scholar 

  • Fieseler, C., Bucher, E., & Hoffmann, C. P. (2017). Unfairness by design? The perceived fairness of digital labor on crowdworking platforms. Journal of Business Ethics, 1–19.

  • Flyverbom, Mikkel, Deibert, Ronald, & Matten, Dirk. (2019). The governance of digital technology, big data, and the internet: new roles and responsibilities for business. Business & Society, 58(1), 3–19.

    Article  Google Scholar 

  • Frenken, K., & Schor, J. (2017). Putting the sharing economy into perspective. Environmental Innovation and Societal Transitions, 23, 3–10.

    Article  Google Scholar 

  • Gawer, A. (Ed.). (2011). Platforms, markets and innovation. Cheltenham: Edward Elgar Publishing.

    Google Scholar 

  • Gawer, A. (2014). Bridging differing perspectives on technological platforms: Toward an integrative framework. Research Policy, 43(7), 1239–1249.

    Article  Google Scholar 

  • Greenwood, M. R. (2002). Ethics and HRM: A review and conceptual analysis. Journal of Business Ethics, 36(3), 261–278.

    Article  Google Scholar 

  • Gruszka, K. (2017). Framing the collaborative economy—Voices of contestation. Environmental Innovation and Societal Transitions, 23, 92–104.

    Article  Google Scholar 

  • Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192–1217.

    Article  Google Scholar 

  • Healy, J., Nicholson, D., & Pekarek, A. (2017). Should we take the gig economy seriously? Labour & Industry: A Journal of the Social and Economic Relations of Work, 27(3), 232–248.

    Article  Google Scholar 

  • Hong, S., & Lee, S. (2018). Adaptive governance and decentralization: Evidence from regulation of the sharing economy in multi-level governance. Government Information Quarterly, 35(2), 299–305.

    Article  Google Scholar 

  • Irani, L. (2015). The cultural work of microwork. New Media & Society, 17(5), 720–739.

    Article  Google Scholar 

  • Katz, L. F., & Krueger, A. B. (2016). The rise and nature of alternative work arrangements in the United States, 1995-2015 (No. w22667). National Bureau of Economic Research.

  • King, A. A., & Lenox, M. J. (2000). Industry self-regulation without sanctions: The chemical industry’s responsible care program. Academy of Management Journal, 43(4), 698–716.

    Google Scholar 

  • Laamanen, T., Pfeffer, J., Rong, K., & Van de Ven, A. (Eds.). (2016). Business models, ecosystems, and society in the sharing economy. Academy of Management Discoveries, 2(2), 218–221

  • Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76(4), 109–125.

    Article  Google Scholar 

  • Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and non-market logics. Technological Forecasting and Social Change, 125, 58–65.

    Article  Google Scholar 

  • Lee, D. (2016). How Airbnb short-term rentals exacerbate Los Angeles’s affordable housing crisis: Analysis and policy recommendations. Harvard Law & Policy Review, 10, 229–255.

    Google Scholar 

  • Lutz, C., Hoffmann, C. P., Bucher, E., & Fieseler, C. (2017). The role of privacy concerns in the sharing economy. Information, Communication & Society, 21(10), 1472–1492.

    Article  Google Scholar 

  • Mair, J., & Reischauer, G. (2017). Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting and Social Change, 125, 11–20.

    Article  Google Scholar 

  • Malhotra, A., & Van Alstyne, M. (2014). The dark side of the sharing economy… and how to lighten it. Communications of the ACM, 57(11), 24–27.

    Article  Google Scholar 

  • Martin, K. (2016). Understanding privacy online: Development of a social contract approach to privacy. Journal of Business Ethics, 137(3), 551–569.

    Article  Google Scholar 

  • Martin, K. E. (2018). Trust and the online market maker: A comment on Etzioni’s cyber trust. Journal of Business Ethics. https://doi.org/10.1007/s10551-018-3780-y.

    Article  Google Scholar 

  • Martin, K. E., & Freeman, R. E. (2004). The separation of technology and ethics in business ethics. Journal of Business Ethics, 53, 353–364.

    Article  Google Scholar 

  • McLaren, D., & Agyeman, J. (2015). Sharing cities: A case for truly smart and sustainable cities. Cambridge, MA: MIT Press.

    Google Scholar 

  • Mercier-Roy, M., & Mailhot, C. (forthcoming). What’s in an App? Investigating the moral struggles behind a sharing economy device. Journal of Business Ethics.

  • Moore, P., & Robinson, A. (2015). The quantified self: What counts in the neoliberal workplace. New Media & Society, 18(11), 2774–2792.

    Article  Google Scholar 

  • Morozov, E. (2013). The ‘sharing economy’ undermines workers’ rights. Financial Times, 14.

  • Murillo, D., Buckland, H., & Val, E. (2017). When the sharing economy becomes neoliberalism on steroids: Unravelling the controversies. Technological Forecasting and Social Change, 125, 66–76.

    Article  Google Scholar 

  • Newlands, G., Lutz, C., & Fieseler, C. (2018). Collective action and provider classification in the sharing economy. New Technology, Work and Employment, 33(3), 250–267.

    Article  Google Scholar 

  • Ozanne, L. K., & Ballantine, P. W. (2010). Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour, 9(6), 485–498.

    Article  Google Scholar 

  • Palazzo, G., & Richter, U. (2005). CSR business as usual? The case of the tobacco industry. Journal of Business Ethics, 61(4), 387–401.

    Article  Google Scholar 

  • Rauch, D. E., & Schleicher, D. (2015). Like Uber, but for local government law: The future of local regulation of the sharing economy. Ohio State Live Journal, 76, 901.

    Google Scholar 

  • Reischauer, G., & Mair, J. (2018). How organizations strategically govern online communities: Lessons from the sharing economy. Academy of Management Discoveries, 4(3), 220–247.

    Article  Google Scholar 

  • Rogers, B. (2015). The social costs of Uber. University of Chicago Law Review Dialogue, 82, 85.

    Google Scholar 

  • Rosenblat, A., & Stark, L. (2015). Uber’s drivers: Information asymmetries and control in dynamic work. Retrieved from SSRN 2686227.

  • Scholz, T. (Ed.). (2013). Digital labor. The internet as playground and factory. New York: Routledge.

    Google Scholar 

  • Schor, J. (2016). Debating the sharing economy. Journal of Self-Governance and Management Economics, 4(3), 7–22.

    Article  Google Scholar 

  • Schor, J. B., & Fitzmaurice, C. J. (2015). 26. Collaborating and connecting: the emergence of the sharing economy. Handbook of Research on Sustainable Consumption, 410.

  • Schor, J. B., & Thompson, C. J. (Eds.). (2014). Sustainable lifestyles and the quest for plenitude: Case studies of the new economy. New Haven: Yale University Press.

    Google Scholar 

  • Slee, T. (2016). What’s yours is mine. Against the sharing economy: OR Books.

  • Srnicek, N. (2016). Platform Capitalism. New York: Wiley.

    Google Scholar 

  • Stephany, A. (2015). The business of sharing: Making it in the new sharing economy. New York: Springer.

    Book  Google Scholar 

  • Stohl, C., Etter, M., Banghart, S., & Woo, D. (2017). Social media policies: Implications for contemporary notions of corporate social responsibility. Journal of Business Ethics, 142(3), 413–436.

    Article  Google Scholar 

  • Sundararajan, A. (2015). The ‘gig economy’is coming. What will it mean for work? The Guardian, 26, 2015.

    Google Scholar 

  • Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. Cambridge, MA: MIT Press.

    Google Scholar 

  • Vith, S., Oberg, A., Höllerer, M., & Meyer, R. (forthcoming). Envisioning the ‘sharing city’: Governance strategies for the sharing economy. Journal of Business Ethics.

  • Wang, Y., Wei, L., Weiru, C., Leiblein, M., Lieberman, M., & Markman, G. (forthcoming). Challenges and opportunities in the sharing economy. Journal of Management Studies.

  • Whelan, G. (2019a). Trust in surveillance: A reply to etzioni. Journal of Business Ethics, 156(1), 15–19.

    Article  Google Scholar 

  • Whelan, G. (2019b). Born political: A dispositive analysis of Google and copyright. Business & Society, 58(1), 42–73.

    Article  Google Scholar 

  • Whelan, G., Moon, J., & Grant, B. (2013). Corporations and citizenship arenas in the age of social media. Journal of Business Ethics, 118(4), 777–790.

    Article  Google Scholar 

  • Wruk, D., Oberg, A., Klutt, J., & Maurer, I. (forthcoming). The presentation of self as good and right: How value propositions and business model features are linked in the sharing economy. Journal of Business Ethics.

  • Yin, J., Qian, L., & Singhapakdi, A. (2018). Sharing sustainability: How values and ethics matter in consumers’ adoption of public bicycle-sharing scheme. Journal of Business Ethics, 1–20.

Download references

Acknowledgements

This special issue was financially supported by the European Union’s Horizon 2020 research and innovation project Ps2Share: Participation, Privacy, and Power in the Sharing Economy under Grant Agreement No. 732117 and Norges Forskningsråd and their Fair Labor in the Digital Economy project (Grant Number 247725/O70).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Michael Etter.

Ethics declarations

Conflicts of interest

This manuscript complies with ethical standards and there are no conflicts of interest.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Etter, M., Fieseler, C. & Whelan, G. Sharing Economy, Sharing Responsibility? Corporate Social Responsibility in the Digital Age. J Bus Ethics 159, 935–942 (2019). https://doi.org/10.1007/s10551-019-04212-w

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-019-04212-w

Keywords

Navigation