The Strategic Social Map of a Nongovernmental Organization

Abstract

Currently, the traditional states-nation, as far as their social commitments are concerned, are giving way to the nongovernmental organizations (NGO). These organizations have a mission, strategy, and goals different from those organizations looking simply for profits. Nevertheless, NGOs are concerned about using management and information systems at least as good as those used by private companies. Organizations try to develop a social strategy taking their social responsibility as starting point. In this paper, the authors describe how to fix the organization mission, its strategy and goals, and also how to make its action map. A strategy proposal will be described, as well as the way on how to put it into practice. The main goals of this paper is to describe the mission, strategy, and goals of the organization; design its strategic social map; fix the limits of the organization's action; apply the theoretical model to a NGO; and design an information model in order to manage the strategic development.