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An Integrated Model of the Adoption and Extent of E-Commerce in Firms

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Abstract

This work aims to explain firms’ decisions to adopt Internet-based e-commerce, and the extent to which the adopters subsequently implement e-commerce to commercialize their products and services. We examine various types of factors previously considered by the literature (competitive environment, organizational characteristics, strategic orientation, innovative capacity, managers’ characteristics, IT equipment possessed and the use made of it). The analytical model developed here on the basis of a sample of 2,038 firms suggests that the factors influencing the adoption decision are different from those that eventually influence the results of firms’ commercial operations on the Internet. Likewise, we discuss the contribution of each type of determinant and the implications.

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Authors and Affiliations

  1. Internet Interdisciplinary Institute (IN3), Universitat Oberta de Catalunya (UOC), Av. Tibidabo, 39-43, 08035, Barcelona, Spain

    Jordi Vilaseca-Requena, Joan Torrent-Sellens, Antoni Meseguer-Artola & Inma Rodríguez-Ardura

Authors
  1. Jordi Vilaseca-Requena
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  2. Joan Torrent-Sellens
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  3. Antoni Meseguer-Artola
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  4. Inma Rodríguez-Ardura
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Correspondence to Inma Rodríguez-Ardura.

Appendices

Appendix 1

Table A1 Summary of studies on firms’ adoption of internet and e-commerce
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Appendix 2

Table B1 Pearson correlations between indicators of explanatory factors
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Vilaseca-Requena, J., Torrent-Sellens, J., Meseguer-Artola, A. et al. An Integrated Model of the Adoption and Extent of E-Commerce in Firms. Int Adv Econ Res 13, 222–241 (2007). https://doi.org/10.1007/s11294-006-9061-z

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