Abstract
Abstract
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This paper starts from the observation that the internationalisation process (IP) model frequently is interpreted as a model of risk reduction in the internationalization of the firm. The dominating view of the model seems to be that commitment is the dependent variable and experience is the independent variable. A basic assumption of the original model, however, is that opportunity development is an important outcome of commitment. The purpose of this note is to articulate this relation, which is not stressed enough in earlier writings.
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Johanson, J., Vahlne, JE. Commitment and opportunity development in the internationalization process: A note on the Uppsala internationalization process model. MANAGE. INT. REV. 46, 165–178 (2006). https://doi.org/10.1007/s11575-006-0043-4
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DOI: https://doi.org/10.1007/s11575-006-0043-4