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Assessing the intangibles transferred in franchise businesses

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Abstract

In franchise systems, trade relationships between the franchisor and franchisee to exchange intangible resources for a franchise fee and subsequent payments are set up. This article provides data obtained by personal surveys on the restaurant industry franchise system in Mexico. The brand mark established by an initial investment, the time the franchise has operated, and its capacities to make profit are key factors in this exchange. The franchise size and its belonging to the Mexican Franchise Association are other intangible resources transferred in this relationship.

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Notes

  1. www.franchise.org.

  2. (percentiles 25, 50, and 75% are: 20,000, 30,500, and 60,000 US dollars, respectively).

  3. (percentiles 25, 50, and 75% are: 7,172, 15,748, and 38,191 US dollars, respectively).

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Authors and Affiliations

  1. Universidad Iberoamericana, Puebla, Mexico

    Axel Rodríguez

  2. Departamento de Economía y Ciencias Sociales, Universidad Politécnica de Valencia, Edificio 7J, 3a planta, Campus de Vera s/n, Valencia, 46022, Spain

    Vicente Caballer & Natividad Guadalajara

Authors
  1. Axel Rodríguez
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  2. Vicente Caballer
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  3. Natividad Guadalajara
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Correspondence to Natividad Guadalajara.

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Rodríguez, A., Caballer, V. & Guadalajara, N. Assessing the intangibles transferred in franchise businesses. Serv Bus 5, 29–46 (2011). https://doi.org/10.1007/s11628-011-0100-3

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  • DOI: https://doi.org/10.1007/s11628-011-0100-3

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