Abstract
The most significant difference between industrialization-driven product marketing and digitalization-driven service marketing can be seen in the definition of value creation, and the exchange (integration) of resources. Industrialization created efficiency in scale, whereas digitalization requires customer-oriented business models and value co-creational service processes. This research follows the value co-creational and system integrational views of service-dominant logic. We have explored how relative profitability can be increased through efficient service productization. Our approach is twofold, we have explored the commercialization of co-created services (the servitization of product-service systems) and the enhancement of service production by service processes. We have created service management framework for modular service delivery where company resources be linked to cost-efficient co-creation services.
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Reproduced with permission from Jaakkola et al. (2009)
Reproduced with permission from Tolonen et al. (2015)
Reproduced with permission from Kuula and Niemi (2016)
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Kuula, S., Haapasalo, H. & Tolonen, A. Cost-efficient co-creation of knowledge intensive business services. Serv Bus 12, 779–808 (2018). https://doi.org/10.1007/s11628-018-0380-y
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DOI: https://doi.org/10.1007/s11628-018-0380-y