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Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers

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Abstract

The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.

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Authors and Affiliations

  1. Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung, 81271, Taiwan, ROC

    Edward C. S. Ku & Chun-Der Chen

  2. Department of Business Administration, Ming Chuan University, No. 130, Jihe Rd., Shihlin District, Taipei, 111, Taiwan, ROC

    Chun-Der Chen

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  1. Edward C. S. Ku
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  2. Chun-Der Chen
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Correspondence to Edward C. S. Ku.

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Ku, E.C.S., Chen, CD. Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers. Serv Bus 14, 23–45 (2020). https://doi.org/10.1007/s11628-019-00407-3

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