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Service-dominant logic and resource theory

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  1. Norton School of Family and Consumer Sciences, University of Arizona, P.O. Box 210033, 1110 E. South Campus Drive, Tucson, AZ, 85721-0033, USA

    Eric J. Arnould

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  1. Eric J. Arnould
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Correspondence to Eric J. Arnould.

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Arnould, E.J. Service-dominant logic and resource theory. J. of the Acad. Mark. Sci. 36, 21–24 (2008). https://doi.org/10.1007/s11747-007-0072-y

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