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Dudgeon, P. M. Wedel and W.A. Kamakura, Market Segmentation: Conceptual and Methodological Foundations, 2nd edition, Norwell, MA: Kluwer Academic Publishers, 2000, 382 pp. . J. of Classification 19, 179–182 (2002). https://doi.org/10.1007/s00357-001-0038-6
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DOI: https://doi.org/10.1007/s00357-001-0038-6