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Bibliometric analysis to identify an emerging research area: Public Relations Intelligence—a challenge to strengthen technological observatories in the network society

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Abstract

Nowadays within the global economy, organizations of all kinds require strategic information to ensure that their decision making is competitive in uncertain complex environments. This is a key factor for knowledge-intensive companies insofar as this has an impact on their capacity to anticipate, influence and collaborate. Specialized literature is beginning to connect two disciplines such as strategic intelligence and public relations from an enterprise management approach, proposing concepts such as “Public Relations Intelligence”. This paper aims to explore their research areas using bibliometric analysis to uncover how those disciplines evolve in order to propose future research fronts relating to technological observatories. Firstly, a systematic review was carried out to identify and systematize available scientific information between 2006 and 2016 in publications with international impact from common topics. Secondly, it employed bibliometric analysis based on patterns of co-citation and the co-occurrence of keywords to focus on assessing impact and maturity. The main findings suggest that there is an already potential emerging research field between strategic intelligence and public relations which is highlighting common topics such as strategy, issue management, reputation and the American countries-territories being the dominant literature. This work provides evidence to claim a need to foster the conditions for consolidation of this field as a topic of research and it might well be a valuable opportunity to enhance technological observatories in the networked society.

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Notes

  1. Please use the definition supplied by Martinez Fajardo (2005) as a reference for the operationalization of the “enterprise management” concept in this study. Thus, it would be defined as the “modern and systematized bodies of knowledge in relation to processes of diagnosis, design, planning, implementation and control of theological actions of organizations interacting with a social context steered by social and technical rationality” (Martinez Fajardo 2005: 36).

  2. In June 2016 Public Relations Review (Volume 42, issue 2, pages 243–376) introduced the special issue on configuring intelligences for 21C public relation, as a result of the International Relations Public 2014 Conference (http://www.uoc.edu/portal/en/symposia/prconference2014/pdf/ProgramaMeeting2014.pdf). This international academic symposium was organized with the aim of putting into context debates around multiple intelligences and futures, considering public relations as a possible intelligence and exploring how different intelligences could be applied in public relations

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Authors and Affiliations

  1. Research Management and Technology Transfer Office, University of Alicante, San Vicente del Raspeig Road, s/n, 03690, San Vicente del Raspeig, Alicante, Spain

    Alba Santa Soriano

  2. Faculty of Philosophy and Letters, University of Alicante, San Vicente del Raspeig Road, s/n, 03690, San Vicente del Raspeig, Alicante, Spain

    Carolina Lorenzo Álvarez

  3. Department of Communication and Social Psychology, Faculty of Economics and Business, University of Alicante, San Vicente del Raspeig Road, s/n, 03690, San Vicente del Raspeig, Alicante, Spain

    Rosa María Torres Valdés

Authors
  1. Alba Santa Soriano
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  2. Carolina Lorenzo Álvarez
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  3. Rosa María Torres Valdés
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Correspondence to Alba Santa Soriano.

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Santa Soriano, A., Lorenzo Álvarez, C. & Torres Valdés, R.M. Bibliometric analysis to identify an emerging research area: Public Relations Intelligence—a challenge to strengthen technological observatories in the network society. Scientometrics 115, 1591–1614 (2018). https://doi.org/10.1007/s11192-018-2651-8

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  • DOI: https://doi.org/10.1007/s11192-018-2651-8

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