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Social Media and Cardiovascular Health: Implications for Women

  • Women and Ischemic Heart Disease (J.M. Peña and F. Lin, Section Editors)
  • Published:
Current Atherosclerosis Reports Aims and scope Submit manuscript

Abstract

Purpose of Review

Cardiovascular disease (CVD) is the leading cause of mortality in adult women in the USA, yet CVD is underrecognized in women. Disparities in care are further pronounced in women of racial/ethnic minority backgrounds. In this review, we discuss the role of social media (SoMe) as a tool to (i) promote women’s cardiovascular (CV) health and (ii) address and potentially reduce gaps in care, particularly in general cardiology (targeting atherosclerotic cardiovascular disease), cardio-oncology, and cardio-obstetrics. We also briefly discuss women’s CV health as a common, although not unique, focus of women in cardiology on SoMe.

Recent Findings

Studies have suggested the utility of social media to help advance subspecialties of cardiology. Leaders within general cardiology, cardio-oncology, and cardio-obstetrics have curated social media strategies to advance their respective fields and call attention to cardiovascular health disparities in female populations and racial/ethnic minorities. In addition to these types of uses, women in cardiology also frequently use SoMe to encourage a career in cardiology and to share experiences, challenges, and resources for support and career advancement as healthcare professionals; men in cardiology and especially those who are allies for sex and racial/ethnic minorities also use SoMe for these means.

Summary

Herein, we highlight the role and myriad applications of social media in the promotion of women’s cardiovascular health. We discuss five primary roles of social media: increasing public awareness, disseminating medical literature in a rapid and accessible fashion, facilitating professional networking, serving as a platform for medical conferences, and empowering patients. These core strategies are discussed through the lens of general cardiology, cardio-oncology, and cardio-obstetrics. We also demonstrate how these applications can be leveraged to increase representation of women in cardiology, also supporting an increased focus on women’s cardiovascular health.

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Funding

This publication was supported by the National Center for Advancing Translational Sciences, National Institutes of Health, through Grant Numbers UL1TR001436 and KL2TR001438. Its contents do not necessarily represent the official views of the NIH.

Author information

Authors and Affiliations

  1. Department of Medicine, Medical College of Wisconsin, Milwaukee, WI, USA

    Rachel E. Goodman, Morgan Lamberg & Kate Wilcox

  2. Division of Cardiology, Department of Medicine, Johns Hopkins University, Baltimore, MD, USA

    Anum Minhas

  3. Division of Cardiology, Dignity Health Department of Medicine, Creighton University, Chandler, AZ, USA

    Rachel Bond

  4. Division of Cardiology, Department of Medicine, University of California-Los Angeles, Los Angeles, CA, USA

    Eric H. Yang & Negeen Shahandeh

  5. UCLA Cardio-Oncology Program, Division of Cardiology, Department of Medicine, University of California, Los Angeles, Los Angeles, CA, USA

    Eric H. Yang

  6. Cardio-Oncology Program, Division of Cardiovascular Medicine, Department of Medicine, Medical College of Wisconsin, 8701 Watertown Plank Road, Milwaukee, WI, 53226, USA

    Sherry-Ann Brown

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  1. Rachel E. Goodman
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EHY reports research funding from CSL Behring and Boehringer Ingelheim and Eli and Lilly, and consulting fees from Pfizer. REG has direct stock ownership in Google (Alphabet) and investments in mutual funds that may have positions in social media companies, and is a passive, nonvoting member in an investment company with no knowledge of its investments directly or through mutual funds in social media companies. SAB has direct stock ownership in Google (Alphabet) and investments in mutual funds that may have positions in social media companies. All authors have no additional disclosures.

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Goodman, R.E., Lamberg, M., Wilcox, K. et al. Social Media and Cardiovascular Health: Implications for Women. Curr Atheroscler Rep 24, 901–913 (2022). https://doi.org/10.1007/s11883-022-01069-9

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