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Is Sugar the new Tobacco? Insights from Laboratory Studies, Consumer Surveys and Public Health

  • Psychological Issues (M Hetherington and V Drapeau, Section Editors)
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Abstract

In the Americas, mean energy intake from added sugar exceeds recent World Health Organization recommendations for free sugars in the diet. As a leading contributor to this excess, sugar-sweetened beverage (SSB) overconsumption represents a risk for the population’s health. This article provides an overview of clinical and epidemiological evidence, marketing practices, corporate influence and prevention strategies related to added sugar and SSB. For each aspect of this multidimensional profile, we briefly compare SSB to the case of tobacco pointing to similarities but also major differences. Tobacco control has demonstrated the effectiveness of long term multifaceted prevention strategies in multiple settings supported by strong public policies which may be applied to the consumption of SSB. However, translating these policies to the specific case of SSB is urgently needed, to inform preventive actions, decide which intervention mix will be used, and evaluate the process and impact of the chosen strategy.

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Acknowledgment

Yann Le Bodo has received an educational grant from the Fonds de Recherche du Québec, Société et Culture.

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Yann Le Bodo, Marie-Claude Paquette, Maggie Vallières and Natalie Alméras declare that they have no conflict of interest.

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This article does not contain any studies with human or animal subjects performed by any of the authors.

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Le Bodo, Y., Paquette, MC., Vallières, M. et al. Is Sugar the new Tobacco? Insights from Laboratory Studies, Consumer Surveys and Public Health. Curr Obes Rep 4, 111–121 (2015). https://doi.org/10.1007/s13679-015-0141-3

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