Elsevier

Preventive Medicine

Volume 3, Issue 1, March 1974, Pages 11-23
Preventive Medicine

Governing images and the prevention of alcohol problems

https://doi.org/10.1016/0091-7435(74)90059-0Get rights and content

Abstract

Discussions of the prevention of alcohol problems are commonly organized around particular “governing images,” which characterize alcohol problems in terms of a coherent perspective. Three such governing images in current discussions of prevention are described. The image of alcohol as an irresistibly attractive but dangerous substance, suggesting restrictions on availability, fits easily into a public health epidemiological perspective. The image of alcohol problems as problems of disruptive or compulsive behaviors ascribed to a cultural ambivalence towards alcohol, pointing to general educational campaigns, is attractive to social psychiatrists and sociologists. The image of alcoholism as a specific disease of unknown but pre-existing etiology, calling for casefinding of “hidden alcoholics,” has been a fundamental tenet of the “alcoholism movement,” aimed at securing more humane treatment for the alcoholic. Though the three images focus on different aspects of alcohol problems, each involves a disease conceptualization. Yet the assumptions of a disease conceptualization often do not fit the empirical data on drinking patterns and problems in the general population, which show continua of severity, modest overlaps between drinking problems, and only a moderate persistence of problems in time. A disease conceptualization of behavior also presumes the abnormality and undesirability of the behavior, a presumption not shared by many heavy drinkers. The ethics of prevention needs detailed discussion; some possible ethical considerations are listed. Overall, governing images have distorted and limited discussions of the prevention of alcohol problems. Some strategies of prevention which do not fit present governing images are suggested, including measures encouraging nondrinking behaviors, modifications of popular images of and reaction to drinking, and insulating drinking behavior from social damage.

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    The research program of which this paper is a part has been supported by grants from the National Institute on Alcohol Abuse and Alcoholism. The author wishes to acknowledge the influence of others at the Social Research Group, and particularly Ronald Roizen, on this analysis.

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