A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels
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2022, Journal of Business ResearchCitation Excerpt :MO refers to the acquisition of, dissemination of and responsiveness to customer, competitive and market information when developing tactical and strategic programs (Jaworski & Kohli, 1993; Narver & Slater, 1990). If a strong LO is a natural consequence of MO, then the latter should never be associated with a reliance on customer led decision-making and adaptive learning, as has been frequently asserted (Christensen & Bower 1996; Lukas & Ferrell, 2000; Slater & Narver, 1995). An LO mediation of MO is proposing that a MO’s influence on innovation and performance flows through or causes an LO.
Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches
2020, Journal of Business ResearchCitation Excerpt :We hence explicitly embed the roots and antecedents of the practitioner-oriented LSAs in the Business Model Innovation and Agile Development fields of research. Because theorizing on common practices among practitioners - and LSAs are widely diffused within the digital entrepreneur community - is typically a complex process (Delery & Doty, 1996), discussing the antecedents and identifying the shared themes that connect these practices to other more established research streams - such as BMI, AD and Strategic Agility - is crucial when attempting to construct theoretical foundations (e.g. see Baker, 2007; Damanpour & Aravind, 2012; Lukas, Hult, & Ferrell, 1996; Agarwal & Malhotra, 2005). This study is a first step towards building theory on LSAs, and opens up a promising research avenue that will call for further academic contribution.
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