Tobacco Control: An Integrated Approach
References (0)
Cited by (0)
Ron Borland, PhD, is the Nigel Gray Distinguished Fellow in Cancer Prevention, the Cancer Council Victoria. He has published over 350 papers in peer-reviewed journals, mostly related to aspects of tobacco control, and has recently published a book on an integrated theory of hard to maintain behavior change. He is one of the principal investigators of the International Tobacco Control Policy Evaluation Project. His work is designed to understand the impact on smokers of tobacco control policies, help design better systems for regulating tobacco, understand what is needed for optimum community-wide tobacco control, and identify barriers to stronger governmental tobacco control initiatives. He also has an active interest in developing mass disseminable cessation aids, via both telephone and Internet. He has presented at major international conferences on visions for the future of tobacco control.