Tobacco Control: An Integrated Approach

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Abstract

Controlling the epidemic of death and disease caused by tobacco use requires a comprehensive set of integrated strategies. Many of them are laid out in the WHO Framework Convention on Tobacco Control. Some strategies are directed at individuals to help them make better life choices, to help dependent smokers quit, and to protect nonsmokers from passive smoking. Other strategies involve preventing the tobacco industry from actively marketing their deadly products, and forcing them to do all they can to seek alternatives to the most harmful form of tobacco, today's manufactured cigarettes. The emergence of consumer-acceptable low-toxin forms of nicotine is creating enormous new possibilities but also challenges for reducing tobacco-related harms.

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Ron Borland, PhD, is the Nigel Gray Distinguished Fellow in Cancer Prevention, the Cancer Council Victoria. He has published over 350 papers in peer-reviewed journals, mostly related to aspects of tobacco control, and has recently published a book on an integrated theory of hard to maintain behavior change. He is one of the principal investigators of the International Tobacco Control Policy Evaluation Project. His work is designed to understand the impact on smokers of tobacco control policies, help design better systems for regulating tobacco, understand what is needed for optimum community-wide tobacco control, and identify barriers to stronger governmental tobacco control initiatives. He also has an active interest in developing mass disseminable cessation aids, via both telephone and Internet. He has presented at major international conferences on visions for the future of tobacco control.

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