Understanding managers’ attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making

Highlights

• A new model (IAAAM) integrates technology acceptance, avoidance and personal concerns.

• IAAAM explains 62% of the variance in intention to use artificial Intelligence (AI).

• Attitude has a significant positive effect on intention to use AI.

• Personal concerns have a significant negative effect on intention to use AI.

• Firms wishing to adopt AI should develop favorable facilitating conditions.

Abstract

While using artificial intelligence (AI) could improve organizational decision-making, it also creates challenges associated with the “dark side” of AI. However, there is a lack of research on managers' attitudes and intentions to use AI for decision making. To address this gap, we develop an integrated AI acceptance-avoidance model (IAAAM) to consider both the positive and negative factors that collectively influence managers' attitudes and behavioral intentions towards using AI. The research model is tested through a large-scale questionnaire survey of 269 UK business managers. Our findings suggest that IAAAM provides a more comprehensive model for explaining and predicting managers' attitudes and behavioral intentions towards using AI. Our research contributes conceptually and empirically to the emerging literature on using AI for organizational decision-making. Further, regarding the practical implications of using AI for organizational decision-making, we highlight the importance of developing favorable facilitating conditions, having an effective mechanism to alleviate managers’ personal concerns, and having a balanced consideration of both the benefits and the dark side associated with using AI.