Business Intelligence Strategy and Big Data Analytics

Business Intelligence Strategy and Big Data Analytics

A General Management Perspective
2016, Pages 51-68
Business Intelligence Strategy and Big Data Analytics

Chapter 3 - The Strategic Importance of Business Intelligence

https://doi.org/10.1016/B978-0-12-809198-2.00003-8Get rights and content

Abstract

The global business environment is one where leveraging business information, business analyses, and decision support—that is, business intelligence (BI)—is an increasingly important factor of production. Companies that excel in their use of BI have achieved competitive advantages in a number of industries. At the same time, the strategic importance of BI varies by industry and company—and it is also affected by competitors’ actions. In general, the more complex and information-intensive the industry, the greater the strategic importance of BI. Accordingly, it is important for companies to determine the strategic importance of BI because that determination should drive the formulation of their enterprise BI strategies and the missions for the BI organizations. These considerations affect the pace of capital investment, the funding models for the BI program, the pace of BI deployment, and ultimately the pace and magnitude of business value creation.

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